The "Magic" in Creativity

A couple of days ago, I was sitting in my apartment watching one of the new shows that are being premiered on all the national television channels. The new episodes or surprising plot twists were not what caught my attention. The commercials are what really reached out and grabbed me. Not all commercials I guess, but one inperticular stood out. It was a commercial for Hewitt-Packer laptops. It went like this:

Gwen Stephanie was walking around, Japan or some oriental country talking about all the benefits that this laptop brought to her work. She mentioned that there is a "Magic in creativity." She also said that you can't just turn it on and off but it just sort-of happens and when it does, she is able to create her wonderful masterpieces.

That little segment of the thirty-second ad really kinda struck a cord with me. As a member of the creative community, I would have to disagree with Ms. Stephanie. As a graphic designer, I am asked on a daily basis to be creative and create work that millions will deem worth purchasing or paying attention to. My whole life revolves around me being able to turn my creativity on at 8a.m. and off at 5p.m. (sometimes much later). I do understand what they were trying to say in the ad. That she takes inspiration from her surrounding world and that she doesn't know where or when something will inspire her. Still, as I sit here in my cubical with nothing to inspire me but my wandering thoughts and a brief conversation with my supervisor. I can't help but think, what if the world really knew what advertisers, marketers, and designer went through on a daily basis. Do you think that we would be idolized just like those musical performers who are "SOOO CREATIVE."

I'm not sure what we do is as glamorous or as individual. Not that most of those performers do everything on their own either but I think you get what I'm trying to say. So I would like to make a toast to those of you out there who are like me. A member of the creative community that has been over-looked by the public. We are the true creative gods that have found a way to be creative on command.