Try These On For Size...

In my last post, I said that I've had a few posts sitting, waiting to be published. Well wait no longer. I've been reading books when ever I have some quite free time (which is becoming less and less for some unfortunate reason) and I'd like to fill you in on what those books are. I know that this posts probably isn't the most thrilling and profound post you will ever see gracing this blog but these books have really helped me in the past few months and I thought you might want to check them out.

So... Book number one in no particular order:
The Visual Display of Quantitative Data - Edward R. Tufte.
Now I already know what you are thinking and yes it is a little "heady" but if you are ever in a position that requires you to understand and create a graph or diagram, this book will help you immensely. It's not the easiest read I've ever sat down with but to this date, it has been the most helpful. Tufte discusses the designers responsibilities to the audience when creating graphs, charts, and diagrams and how to be the most efficient while doing so. I can't recommend this book enough.

Book number two:
Trek, David Carson recent work - published by Ginko Press.
The last book that I suggested was completely informative and purposefully very intelligent. This book shouldn't cause you to walk away with a slight headache and more questions then when you started out. Instead this book offers you short glimpses into the mind and approach of one of the most renown graphic designers in the world (David Carson if you didn't grab that from the title of the book). A great read, terribly interesting and overall, I really liked it. I don't know if it needs to be part of the collection but it sure as hell doesn't make it look bad.

Book number three:
The Graphic Design Business Book - Tad Crawford.
So this book's title pretty much says it all. Yes this book is for all you designers out there who want to have your own business or already do. Basically this book hits on all the finer points of running and owning you own business. The best part about being a designer is that if you are doing any freelance work, whether it is your full time gig or if you moon light to make the rent, you are your own business. This book can be very helpful for any designer out there who is doing more than just showing up for their nine to five and then going home. With chapters like establishing your business plan, negotiating contracts, and taxes; this book becomes your go to source for all graphic designer business practices.

I have a few books that I'm reading right now and I can't comment on the quite yet because I haven't finished them. Two of them are by the same guy that wrote A Visual Display of Quantitative Information (Edward R. Tufte). They are called Envisioning Information and Visual Explanations. I don't think a designers library can be considered complete without these three books gracing the shelves. The other book that I'm reading along side the other two is Understanding Design by Kees Dorst. I haven't made it too deep into this book yet so I can't comment on it as well as I would like but it basically is a book of reflections on being a designer. I'm guessing if you are reading this blog to see what my reflections are about design, you might really like this book as well.

Well that is it for now. Six books should keep any designer busy reading for a couple months so I'll make another post then about more books I'm reading (I'm obviously going to make other post in the meantime but if this is the only reason you stopped by, well now you have a better idea of when to come back). Keep checking back, with the school year rapidly coming to a close and the design community will shortly be inundated by young fresh talent (basically you my readers) I will be writing a post on how and where to find jobs. Until then, Adios

I'm ashamed..

I didn't want to start the new year on a bad note but I feel I owe you, my loyal readers, an apology. I've been MIA lately and for that I am extremely sorry. I haven't posted since early november and I don't even have a good excuse. I've been busy but that doesn't mean that I didn't have a half hour here or there where I could have sat down and posted something. I have a couple really good posts in the works but I need to sit on them a little more and make sure that they are complete.

I was also hoping that my first post for the new year would be an update for all of you to let you know that my new website is up and running. Hoping is the key word in that last sentence. I have run into a few obstacles and it doesn't look like I will be able to get my new site up for a couple more weeks. I will definitely let you know when that happens and keep you posted on the progress I'm making.

Well, that is it for now. Like I said, I'm really sorry to have abandoned you for such a long time. I promise not to do that to you all again. Let's make a deal. You check back once a week or so and I'll make sure to make a post once a week (maybe even a couple if I'm feeling devious). Thanks for a great 2008 and I'm looking forward to 2009!

The Impossible Client...

To everybody out there, I am sure you have worked with a very difficult client. I will bet that each of you could tell me, in a heart beat, the name of your client and the project you worked on that made them go down in your personal history as the toughest to satisfy. It might have been that they were constantly changing their mind or maybe it is that they had no clue about what it is exactly they wanted. Maybe they expected the world and never understood that it came at a price (that they were unwilling to pay). Whatever the case may be, we have all gone through that torture at one point or another.

This may be true but I think there is one client many of you might have over looked. Someone for whom you have done countless work, who is the hardest client of all to please, and they pay next to nothing for your services. I am referring to the person staring back at you in the mirror.

As you might be aware, I am currently in a personal re-branding phase and it has been made painfully clear that you are your hardest client. If you think of this in a logical perspective, this doesn't make a lot of sense. Who else knows you better than yourself? That is the ultimate goal when doing work for someone. Truly understanding who this person is, their likes and dislikes, and what they are trying to convey to those interested in them. The difficulty comes when you are trying to interpret how other people are going to view you. You have to remove yourself from yourself (this is as difficult to explain as it is to actually accomplish) and try to complete work with an unbiased opinion. It can also be difficult for those of us who are closet perfectionist to decide when enough is enough or when to push it further.

You can get around these problems pertaining to creating work for yourself by asking a friend or colleague to assist. If they are gracious enough, they might be willing to do it for free if in return you do the same for them. Defiantly a fair trade because more than likely they struggle with the same difficulties. This doesn't mean that it won't be any easier but you do avoid the problem of designing in a vacuum. Having someone's opinion can be an invaluable advantage when trying to re-brand yourself.

The benefits that can come from doing work for yourself or working with colleagues on your own material can very easily out weight the negatives. Be aware of the questions you are asking yourself, take note on how you respond, and if you would want your client to respond differently. Try asking yourself different questions to see if you can learn more from different methods of questioning. When doing work for yourself, you have the greatest opportunity to experiment on workflow, interviews, and creativity. Don't set to many limits and let yourself explore the usually unimaginable.

Update from Yours Truly...

You may have noticed I've been blogging a little more recently. This is occurring for a few reasons and I'd like to take some time and let you know why. First and foremost, I haven't blogged in a while which means that I have a lot of posts building up in me and I need to get them out before they escape my memory. Secondly, I am making a conscious move to increase my virtual presence and identity. One of the best ways I know how to do that is by blogging. The more posts I have out there, the more I appeal to the masses and touch on subjects they want to read about... hopefully. Lastly, I am currently in a rework phase on my personal website and I've been thinking that I might incorporate a blog into it as well. My personal website blog will not only contain posts from Shades of Gray but other posts as well that you won't find here. You'll have to check it out when it is complete. Right now I'm hopping to have my website up and running by Nov. 13th ... I'll keep you posted on that. I want both my blogs to run parallel to each other with each one touching on certain subjects while leaving certain topics for one or the other. I'm really excited to see how pairing these two blogs together will work.

Since I don't have anything profound to leave you with, I think I'm going to take this opportunity to end this blog with a couple quotes. They are some of my favorites so I hope you enjoy. Both are from Stephen Leacock.

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

It may be those who do most, dream most.

I am a great believer in luck, and I find the harder I work the more I have of it.

The "Yes" Man No More...

As a young designer, I left college with the mentality that I should always say that you (my client) are right and yes I can do that for you. I guess I felt that if I said no, that my clients would have their "feelings" hurt or that I would develop the stigma of the designer who couldn't measure up. After having dealt with clients that are either well informed or completely unaware, my stance on being the "Yes Man" has changed. Some people understand design like they understand rocket science. They know it exists but are completely oblivious to the amount of work and thought that goes into some of the simplest creations. It is a completely foreign language that they simply cannot understand. Designers understand the complexities that are inherent when it comes to developing good design from scratch, but "Joe the Plumber" doesn't (sorry... but I had to use this terminology. I just couldn't pass up the opportunity to be like the Pres. candidates!).

I am not saying that you should say No to everyone that comes knocking at your door asking for design. Really, I think you should say that you can work with them no matter what but you need to set certain rules and criteria when it comes to working with people that are uninformed. Expressing your concerns upfront with your client can be the foundation to an open communication and trust. That is usually what it boils down to with people that are uninformed. They need to know that they can trust you to accomplish exactly what they are expecting from you.

This is all great but I haven't really given you a real life example for you to see exactly what I mean.

Let's say you have been doing work for a client for the past three months. The work has been pretty steady and they have worshiped you for the hard work and the excellent designs you have provided them over and over again. You're two days away from the deadline to complete all the elements for their campaign. You agreed to a definite list of deliverables and the deadline is absolute. Now your client wants to add four more pieces of collateral and three more pages to their website. What do you say?

First I think you need to sit down with them and really discuss what it is they are asking for. Make them completely aware of the amount of working they are now asking you to do. Bring your planner so that you know what you have already planned for the next couple days. Ask yourself "is this even close to being feasible" and "how much more work do you want to do for this client?" Obviously you need to let them know that the cost of your services is going to increase because of the amount of work has also increased (In most cases, they are already expecting this but it is best to communicate everything that will be affected by this last minute addition... always best to cover yourself just incase). If you can't possibly complete everything by the drop dead date of a couple days out (which is the probable outcome of your conversation), you need to start cutting desired work or pushing them past the deadline. Create a list of everything you have remaining to complete and say, "what do you want to cut from the list of deliverables" or "what is least important to you?" They need to know that these last minute additions have consequences. Be sure you get them to sign off on a final decision ... again just to cover yourself.

Most of you probably understand why this is important. Like I said earlier, you need to have an open line of communication at all times with your clients. They will appreciate it and communicating with them will make your life ten times less stressful. All this is to ensure that your client doesn't take advantage of you and your work ethic. This is a lesson that they teach you back in elementary school and one that can be used throughout your life. If You Give a Mouse a Cookie is a great book (a children's book but it carries a great lesson within). It speaks exactly to the point I am trying to make but puts it in the simplest of terms. Basically what the book is saying is that if you give in once, the person asking for the favor is bound to think you will give in again and then start to take advantage of you. You should check it out (If someone asks why you are checking out a childrens book, you can blame it on me). Your clients need to know that at some point you can no longer be the "Yes Man".

Check these out...

Lately, many of my post have been about what I've experienced in the past year and a half of working. I know that these insights can be very helpful for many of you who are just now entering the design profession or thinking about pursuing a career in design. Most schools that I know of don't offer a course on the abstract working life and therefore I hope these post have been helpful. It is my hope that you can take from these post what you need to be better prepared for what is inevitably going to come to you. Still, what I've come to realize is that there is so much more out there to supplement what I've been saying since the inception of this blog. So today I'd like to take some time and mention a few of the other sources that have exposed me to valuable information. I'm not saying you have to read or watch any of the following to become successful but it is never a bad thing to be informed about what is out there. So with out further adieu, my list of external sources:

Helvetica (the movie) - Yes, I know what you are thinking. They made a movie/documentary about a font. Not just any font mind you, but possibly the most successful font ever. It is worth checking out to hear what some of the greats say about typesetting and font creation. It is interesting, informative, and unique which makes it a near absolute must (at least in my mind). I'll warn you. If you are feeling slightly sleeping, I would not pop this movie in the DVD player in hopes that it will keep you awake. This is not the action packed documentary like Super Size me but I'm still highly recommending it to all designers out there.

The Art of Looking Sideways - I've blogged about this book before but I really like this book and think every designer should read it at some point of their life (sooner rather than later). Written by Alan Fletcher, this book offers intellectual insight into the mind of a great designer. It covers his inner thought on life, design, art, communication, and so much more. He kept notes most of his life and this book is out come of that. Phaidon says this about it, "An irresistible visual and verbal feast for everyone who enjoys the creative interplay of word and image." Can you think of a better book for designers?

Breaking into Graphic Design - This book really helped me prepare for the interviews that most of you will experience in the coming months. Michael Jefferson is a designer just like you and I. He is young and had many hardships in getting a job. He kept notes on what he felt he did right or wrong and then went back and interviewed those that interviewed him. It is really interesting to hear what some of the top agencies are looking for and how they think you should interact with those who are going to be hiring you.

How Magazine - This magazine is a really useful tool for designers of all ages. There are columns that offer advice to those looking for jobs or are in need of direction for their small design shops. Along with all this, I've found that this publication can be a great place to look for creative inspiration. If you are a little hesitant about subscribing to How Magazine, don't worry. There is a website that offers nearly the same amount of help, advice, and info.

AIGA - I'm am almost sure that most of you out there are already more than aware of this organization. Still, believe it or not, there are some people out there who are unaware of this seemingly invaluable group and this is my chance to inform them. This international organization is the largest grouping of creative professionals. It is a great way to get involved with the design community and develop an excellent network of creative friends. Through AIGA, you have access to endless contacts, great design inspiration, and competitions that can boost you to international stardom (that might be a stretch but not entirely unlikely).

I know there are other pieces of literature and movies out there that I am sure are more than helpful. I thought it best however not to drown you in words all at once. What I am thinking is that every now and then I'll drop post like this that will point you in their direction. So keep a keen eye open for more post like this. I promise that the above and the more to come will help you in some manner. You will never know unless you check them out.

The World of Freelance...

It wasn't too long ago that I graduated from college. I gave myself about 30 seconds to catch my breath and then I busted out of the cocoon of the college environment and crashed into the real working world. Literally, the next day, I had someone asking me if I was interested in competing for a freelance job. It was then that I realized no one had ever explained anything to me about freelancing. I was slightly overwhelmed. Instead of dragging my heals, I accepted the challenge and landed my first job.

It is hard for me to believe that my school is the only one who doesn't offer freelance 101. Although there were plenty of business courses to take, I took none. I thought my time would be better spent learning how to communicate and understand people. So, today I'm going to offer up a few suggestions that I have learned either the hard way or by observation and discussion.

1. Get Everything in Writing - There is nothing more powerful than something in writing that proves your point. You don't need it to be a physical piece of paper, emails and txt's work just fine too (just be sure to save them ... don't delete them. DUH!). This way if the unthinkable happens and your client refuses to pay, you have documents that will hold up in court.

2. NETWORK - I can't press this more. Knowing people and being visible is the only way you are going to achieve any kind of success. If you are freelancing right now, you probably already know this but some people think work is just going to fall on your laps. It won't. There are plenty of groups and organizations out there that are solely meant to facilitate freelancers. Find them and love them.

3. Rehearse - You will never know what a client is going to say but you can pretend to have the interview with them. It is better to walk in somewhat prepared then not at all. Have your rate prepared, a tentative timeline for completion, the file formats that you are going to provide, and questions about the project you need to have answered. If it helps, get a friend to act like your potential clients so that you can practice in front of people.

4. Look Professional - I know we are all designers and we like to march to our own drum but don't show up in jean with holes in the butt and bed head. Look like you care.

5. Use Good Interviewing Techniques - the simplest of things can sometimes make the biggest impact. Keeping eye contact, taking notes, moving your head slightly and keeping you posture somewhat erect are all good practices. People feel like you are really listening (you really should be listening too).

6. Keep Track of Expenses - It is amazing what you can write off in your taxes if you are a freelancer. Everything from pens to possibly even your car can all be business expenses. Be careful not to go overboard and expense everything you own. The government doesn't appreciate that too much and I'm almost positive it isn't legal.

7. Invoice - A lot of professionals would like invoices for their own records. Provide one just in case. It makes you look a little more professional.

8. Confidence - If you can project confidence and knowledge about the project, your client will be reassured he or she has made the right choice in you. Speak with a professional tone, use good interviewing techniques, and be relaxed are great ways to show this. Make sure that your client leaves trusting you will accomplish what they want. It makes the whole process go much more smoothly.

These are just a few of the things I've realized since entering the professional world. I know there are countless other lessons to be learned and when I experience them, I'll be sure to pass them on to you. If you have anything you think needs to be added, please let me know and I'll append my list. I'd like to get a really long list so your input would be greatly appreciated.

Walk or Talk...

So here is the typical cliche... do you talk the talk or walk the walk? In the context that I'm thinking, neither is better then the other. I'm referring to your personality, your passion, and your drive. I think that all of us (not just designers and such but everyone out there) are one or the other.

The question now is how did I stumble upon this revelation. To be completely honest, I didn't. I was talking with a friend after getting home from the cantina and he made me aware of the two types of people. We were talking about how people socialize (network) in any given situation. There are people that can spark a conversation with anyone and make them aware of who they are and what they are all about. Others let their work speak for themselves.

Let's start with those that are the social butterflies (the talk the talk type). They are the kind of people that you place in the middle of a room with complete strangers and when they leave, not only are they friends with everyone but they have hook-ups (not the Martha Stewart kind... legal) for everything you can imagine. You need to get your shoes fixed or your art sold, they know someone who wants to help them out. Everyone could use to have this personal trait but as designers, this is invaluable. I've said it before but your network is the life blood of you career. The more people you know, inevitably the better off you are going to be. People are always looking for design and talking to their friends about it. Your friends are always going to recommend their friends over someone they have just heard of.

For those that don't necessarily fall into that category (which I'm not sure I do), you fall into the walk the walk group. These people are not the most outspoken in the crowd but when it comes to their work, they live, breath, and sleep it. They believe in what they are doing so much that they think their actions speak louder than their words. This category of people relies on their work to grab attention and bring in business. Not a bad way to do things but you need to have patience and time because recognition doesn't happen overnight.

It was interesting to hear what he had to say. My friend is definitely the talk the talk kind of guy and the more I think about it, i would classify myself as the walk the walk type. Both categories are completely capable of networking and being successful. They simply go about it differently. I'm curious what you think about this. Where do you fit in? Let me know what your thoughts are or if you think things are not that simple.

Did You Miss Me?...

Welcome to the real world. I have to keep telling myself that everyday after work. A little over a year ago I was accustomed to waking up a few hours after the sun and crawling into bed a few hours before the next morning beckoned me to do it all again. Now however, the sun and I compete to see who can rise first and I am sorry to say that in my old age, midnight is turning out to be nearly impossible (excluding weekends of course). What I am trying to convey to you, my loyal readers, is that I have had absolutely zero time for anything outside of work. It should come as good news to you out there that I am once again in control of the ceaseless barrage of responsibilities and have now discovered time to blog once more.

So you may ask yourself, what is it that I have been up to in the past three months that I have been M.I.A? Surely there are some stories that need to be shared or some insight that I have stumbled upon as I gain experience in the working world. As far as stories go, I have a few that will make for a good read and they will come in the next few posts. They are laced with helpful knowledge and even some humor. The insight which seemed to appear from time to time in my weekly posts has not left me. I am bursting at the seams with advice that in the past few short months I have acquired. Words of wisdom from people who I greatly respect in both the business and advertising world will be shared along with new designers and new places of reference. There are a few books that I can't recommend more highly that will change your perspective on employment and design. As always, I will continue to share my personal life lessons and hope that you, my readers, take from them what you want.

If it isn't obvious yet, let me make this extremely clear and concise. I'M BACK! Check back as frequently as you'd like because I am going to try and bombard you with posts to the point you might as well be reading a novel.

Who Are We (Part:18)...

When giants are mentioned, most people tend to think of huge illiterate men hobbling around with massive clubs. That or the baseball team out of New York. This week however, my weekly entry into my Who Are We posts is a giant of another kind. His work is known through out the world and he is sought out for work, advice, and inspiration by some of the greatest people on earth. When I mention his name you will undoubtedly say "Of course.. it was only a matter of time till he was mentioned" or "Who?" If it is the latter of the two, you may want to do a little research of your own. This guy is "designer royalty."

Who is this giant in the design/marketing community? None other than Pat Fallon of Fallon Worldwide. He founded Fallon in 1981 and has seen success in every dimension of the word. Known internationally for their ability to deliver results without breaking the bank could be the key to their success. It could also be that Fallon employs some of the best talent out there and has clients that place complete faith in the work they produce. With clients like Sony, Purina, Time, and NYSE it's hard not to gain international recognition. Fallon has experienced such success that they have reached a level where they can be selective with their cliental. They aren't exclusive because they feel like it. Pat Fallon creates a very personal relationship with each of his clients and that just isn't possible with hundreds of clients.

Pat Fallon released a book a couple years ago named "Juicing the Orange." It was recommended to me by Greg Ness of Sundog (a former professor of mine whose agency has a great blog worth checking out as well). I'm currently reading this book and so far I can't seem to put it down. It's a book that delivers invaluable advice and opinions on the creative marketplace. The insight that Fallon's book provides makes it a must read for any designer of all ages and experience levels.

Check out Pat Fallon and his book "Juicing the Orange." Let me know what you think. As always, if you have anyone you think belongs in my weekly posts of Who Are We, let me know and I'll check them out. You could see them up here soon.

Disconnected and out of touch...

I've been MIA for the past few days. This was planned and much needed because I have a feeling the flood gates are going to open and I will be drowning in work for the next two months. So I have taken time to take a few deep breaths and am now ready to dive deep into endless hours and constant work. The best part about this weekend vacation to rural Pennsylvania was that I was completely disconnected from everything. I had no internet access, no phone reception, and only a couple channels of television which were constantly showing golf (I love golf but after two hours I can do without watching it). So what did I do? I read. I read a couple books about our little design community. These books offered advice, tips and tricks to make it in our field, and even some humor about the stereotypes we designers are given. They were great reads and I'll be making a post soon about books to look into as a designer. I figured in a month or so it would be great to have a list for summer reading.

Now you may ask yourself, why do we care what Chris did on vacation. Good question and really I'm using my relative abandonment of technology as an excuse for me not having a post for my Who Are We series. I use the internet to do the majority of my research so it was nearly impossible for me this weekend. I promise I'll have one tomorrow. You should check back to see who I've decided to highlight this week.

This isn't the only reason why I've decided to mention my weekend plans. It dawned on me a couple days ago that even though I was on vacation, I really wasn't. I was still reading about graphic design, I was still out networking and picking up clients, I was even still designing (albeit on a napkin in a bar one night but it may have won me some work... so it counts). I think that as a young person still trying to secure my place in the graphic design community, I have learned that you are never really done working. You may be at the office for ten to fourteen hours a day but that doesn't mean when you walk out that door your are done. At the bar talking with people, you may be networking which is helping your freelance career. Even while you are sleeping, you mind should be subconsciously thinking of graphic treatment, typography, and color choice.

Don't misunderstand me. I don't mean that if you are not dreaming of design you are a bad designer. I am just saying that there are people out there that are. They eat, sleep, and breathe design. There is not a single activity or second that is dedicated to anything else but their design career/work. Maybe as you gain more experience and amass a larger reputation, you can afford the luxury of complete relaxation but I tend to think that isn't the case. Our field is a highly competitive one and to play game with all of the competition out there, you have to make some sacrifices. Thankfully we have a field that allows for work to be fun, exciting, social, and evolving so this level of dedication isn't awful and dull. So think about your level of commitment and ask yourself, "Am I disconnected and out of touch with the design field, or am I living design?"

Who Are We (Part:17)...

I started this week off by looking through some of my past Who Are We posts. I checked out their sites and looked through a lot of their blogs. I found myself browsing through Carole Guevin's blog NetDiver (I have recently become a huge NetDiver Junkie) and stumbled upon a designer by the name of Jesse Kaczmarek. His worked looked interesting and jumped out at me from a quick glance. I dove deeper and soon realized that this was not just some lesser known designer. He has done work for clients that would make an average sized design agency drool yet he remains a one-man shop out in New York. Clients like BMW, GE, HBO, Motorola, Pepsi, Porsche, Red Stripe, Sony, Target, and Virgin Mobile don't just come knocking if you're a mediocre designer. They want the best and only hire the best.

Jesse Kaczmarek's designs seem to be geared towards a very simplistic approach while still maintaining a high level of viewer interest. He is able to convey an elegance with a simple treatment of color and direction. Even within a small color palette, Jesse creates vivid, eye catching work that is classy and sophisticated. It is no wonder why these big name clients have gone with him for some of their design work. I am not the first to realize that Jesse is a great designer hidden within the millions living in New York. Google search him and you'll get pages after pages of people praising the incredible work he has created.

Check him out and let me know what you think. I'm always looking for people to add to my Who Are We posts so if you have someone you think belongs up here, let me know. I'll look into them and you could seen them up here soon.

When To Wage War...

We designers are artist. Because this is so, it is hard for us to separate ourselves from our work. It's not a bad thing to be proud of you work. It's OK to think that your work is the greatest thing to grace the pages of some publication. Inevitably though, someone will disagree with your choice to place a chunk of text somewhere within YOUR design. They are not Satan because they would have done things differently. They are entitled to their own opinion and it is just that, an opinion. Now where this can cause a little turbulence is when that person with the opinion is your boss or art director. This forces you to make a decision. Do you take their advice and run with it or do you dig your heels in and say this is the way MY design is going to look.

I'm not sure either direction is the best option. If this person is your boss, more than likely they have worked their way to the top and probably have a pretty good idea of what they are talking about. So their advice should not fall upon deaf ears. Still, always take all advice with a grain of salt. Another thing you might want to do if you feel that you have made the right decision is explain why you did things the way you did. Your boss may not see things the same way you have and with a little explanation your decision may turn out to be the right one. You can then revel in your brilliance and indulge in a little self satisfaction.

So when do you wage war over your designs? Never? No. Sometimes you need to stand up for your designs. I think some times clients feel like they know more than you do. Are they designers? No. Have they studied art, design, and communication? Probably not. So grab hold and take it to them.

Now I'm not saying you should walk in, get in their face, and say listen here... I know what I'm talking about and you should shut up and just go with it. Take information to support your claim. Offer up to them your thinking and process behind your designs. Give them a few options that may offer some of what they want and some of what you think needs to be present. The most important thing to remember is that they are the ones that are giving you the money that puts food on your table. When it comes down to it, they are the ones paying for it and have the power to veto your entire design.

Designing for yourself is easy. Designing for others is hard. If your going to be a good designer you must learn that it is about compromise. You are entering a service industry. It's not quite like McDonald's where the customer is always right but it's not far off. Clients and Directors almost always enter a project with a preconceived notion of what the end result is going to look like. Each person has their own ideas and the difficult part about being a designer is finding a way to solve the design problem while still incorporating everyones thoughts. Understanding each individual involved in the process and what their expectations are can be extremely helpful. Know your client, know their product, know their market and you'll know when to wage war and when to surrender.

Who Are We (Part:16)...

There are some designers that are well known. There are even some designers with a Wikipedia page. In most cases that I have found, those that have a Wikipedia page have at most a couple paragraphs about their life and their contributions to the design community. This weeks addition to my Who Are We posts trumps that because not only is his work amazing and known all over the world but his Wikipedia page is the longest of any designer I have stumbled across. It's crazy to think but you can almost judge the importance of an individual by the length of their Wikipedia page, but that is for another post.

Neville Brody is a graphic designer, typographer, and art director. He has been in the industry longer than I have been alive. This is a great accomplishment because of all the changes our field has undergone in the past 20 years. Yet he still remains current and an exceptional designer. If you are into the music scene and are thinking about gearing your graphic design career in that direction, this is a man you must know and worship. He has done record covers for multiple artist including, James Brown, The Covenant, Level 42, and many others. His accomplishments don't stop there. He has been an influential component in experimental typography through many different mediums. The kicker, that sets this man apart from most other designers, is that he wrote a book. Big deal you might say because there is a flood of graphic design books out there. His book is different. It is the world's best selling graphic design book with over 120,000 books sold. Not too shabby Neville. In case you are curious about this book it's "The Graphic Language of Neville Brody" by Jon Wozencroft. I haven't read it yet but I just bought it off of Amazon and should be waist deep in it by the end of next week.

Take a look into this man, I promise you will not be disappointed. His work is outstanding and inspirational. Let me know what you think of this man. As always I would love to hear from everyone out there. If you have any suggestions for next weeks Who Are We post let me know. I will look into them and you could see them up here sometime soon.

Who Are We (Part:15)...

I know I missed my usual deadline for my weekly post Who Are We and again I'm sorry (I don't mean for this to be a reoccurring theme!). This time however I had a reason for not posting on Monday. I wanted to start April off with a great addition to my blog. I wanted to add something different and take my blog someplace it had never been. I've explored the western European states, ventured into Russia, and of course, tackled the United States. It seems odd that I have yet to find someone from my neighbor to the north. But no longer because this week I am taking you to the great country of Canada to highlight a designer who is more than deserving of a place in my Who Are We posts.

This remarkable woman's name is Carole Guevin and she currently resides in Montreal, Quebec. Her job title is listed as Chief Imagineer at PixelTable. I'm assuming that this is along the lines of CEO or Lead Art Director because of her success story that I read while researching her. She is taking a company that had been purchased from a conglomerate and reworking it, head to toe, while still remaining connected with the existing clients. She understands that a smooth transition is the key to achieving this daunting task.

But how does all this tie into the graphic design community? Well, besides the fact that she is indeed an excellent designer (which you can see for yourself at her companies website: PixelTable), she is also into blogging. Yes, you're right, last week I also mentioned designer who is a "blogger". Just like Debbie Millman, Carole Guevin is known for both her graphic design accomplishments and her creative blog. Her blog, NetDiver, has been named by leading leading professionals as one of the 42 Design/Tech Magazines To Read and was part of the 100 Websites You Should Know and Use lecture given by Julius Wiedemann. NetDiver offers interesting reads, current design community news, and great designs in general. It's a great place to go when you are in need of some inspiration or you just have a few minutes to spare in-between projects. Check it out when you have some spare time, I promise you won't be disappointed.

Let me know what you think of this weeks addition to my weekly Who Are We posts. As always, I am constantly in search of great designers to research and add to my blog. If you have someone in mind, send me an email or just simply comment. I will look into them and who knows, you could see them up here some time soon.

Who Are We (Part:14)...

It's that time of the week again. I've had a little time this weekend to look around for great designers and I think I've stumbled upon an amazing woman who has contributed a great deal to our profession. Debbie Millman is that woman and this week's addition to my weekly post Who Are We. She is a Managing Partner and President of the Design Division at Sterling Brands, one of the leading brand identity firms in the country. This probably means that she is no longer getting her hands dirty in Illustrator or Photoshop like so many of us designer pawns but she has put in the time and her involvement in the graphic design community speaks for it's self.

She has invested over 25 years in the design community and now heads up a brand identity firm with clients like AOL, Burger King, Citigroup, Miller, NBA, Sony, and Valvoline. This is all very impressive but I think the reason why I'm glad to be highlighting Debbie Millman is because of her blog. Yes Debbie blogs just like yours truly. To be honest with you, Debbie's blog is much better than mine. She is so well respected by designers around the globe that she is fortunate enough to be able to sit down with other designers and conduct an actual interview. These sessions are called Design Matters and she does this live every Friday from 3-4 pm (eastern). She has interviewed nearly everyone that I have highlighted. I only offer an overview of who these people are, and then you have to go out and research more yourself. Debbie gives you the opportunity to hear what these designer greats are thinking. She can ask the questions that everyone wants to know, dig deeper and further into the graphic design elite, and expose some of their tricks and secrets.

Some of her comments out side of the interviews are a great read as well. They are reflections on the design/marketing/advertising world and everything else. I haven't had a lot of time to really dive deep into her blog but from what I have seen, I'm extremely interested and impressed. Let me know what you think. I'm always looking for feedback on my choices for Who Are We. If you have any suggestions on who I should highlight next, I'd love to hear them. You never know, you could see them up here sometime soon.

Without Email...

I'd like to propose a question to everyone. What would you do if you didn't have email for a day? Would your business grind to a near halt? Could you function as a designer or entrepreneur? Think about how much of your daily life revolves around the internet and email. If your like me, maybe you receive thirty to fourty emails a day and spend five to six hours on the internet. Or maybe that doesn't compare. Still, very little of my communication happens through "snail mail" or even the telephone any more. It seems like we take for granted the luxury of having email. So how would you cope without this modern form of communication?

The generation before mine may find themselves saying, back in the day we didn't have the internet, there was no email. We still got things done and we had to walk up hill in both directions in the snow to do it. But I say, do you think you could do that again and still maintain the same level of efficiency. I'm not sure you could. The immediacy of email and the internet compliment this fast paced world in a way that has allowed businesses to accomplish tasks that would normally take a couple weeks in only a couple days. I don't think we could digress back without some painful sacrifices and a whole lot of complaining.

The crazy thing about this is that the internet is only getting faster and more reliable (kinda). Back when email first came about, you had to wait a couple hours to receive it and you were never really sure if it got there. Most found themselves calling the recipient to make sure that they received the email. Talk about a pointless waste of time. Not any more. Email has become so ingrained in our daily lives it's hard to imagine what it would be like without it ... until you don't have it any more. Still some of you might remember when there was no web, no email, no PDA's with email and web access but for the emerging generation of working professionals it has always been there. We rely on this relatively new technology for everything we do. We are almost helpless without it.

I am in the midst of experiencing this crisis and I will tell you that I can not imagine what it must have been like. For now though, I am relying on my personal email (which is about as fast as a comatose sloth), my cell phone (texting), and someone two floors down who still has their corporate email for all my communications. It has been a pain but I think I can weather the storm till we get our system back online and I can keep up with the world once more.

Who Are We (Part:13)...

The past few weeks I have been talking about designers from either the distant past or my relative geographical proximity so this week I feel as though I should expand on my boundaries a little. In order to do this I am heading across the pond to a island called the United Kingdom, more specifically London. A friend introduced me to this designer over the weekend (we were at a bar enjoying a cocktail at an Irish bar ... Happy St. Patty's day) and so I checked him out and decided I would like to feature him this week. So without further ado, this weeks designer for my weekly Who Are We posts is a man by the name of Kam Tang.

Tang is not unlike most designers out there that like to think of themselves and a combination of artist and designer. A student of both the old and new ways of creating graphic images, Tang is able to appreciate the intricacies of well thought out simple graphic or a elaborate flowing image. With educational training in Illustration from the Royal College of Art, his understanding of design is nothing to be overlooked. His client list is impressive enough to make some large design agencies blush and yet this man is doing it all as a free-lance artist. Just to give you a feel for who Tang has done work for, here is a list of some of his clients. I think you might have heard of a couple: The Guardian, Wired, Arena, Wallpaper, Adidas, Nike, Sony, Gnarles Barkley and the Royal Mail. Not so bad in my book. If your interested in who this designer is you can check out his Wikipedia site. His website is worth checking out but unfortunately there is only a limited amount of art (google images has much more of his work).

Let me know what you think of this weeks addition to the Who Are We family. As always, if you have a designer in mind that you think I should look into, leave a message and I'll check them out. You could see them up here sometime soon.

Who Are We (Part:12)...

I'm a few days late with my Who Are We post and I'm terribly sorry about being tardy. It's been a busy week with very little time to sit down and find a graphic designer that I think you should know about. You need not worry though because I have stumbled upon a designer during my reading that I think not too many people have heard of. Maybe you have heard of him but you don't think of him as a designer. This designer is different from the rest in a unique way. He was born in 1860, back before computers were even a distant thought. He is proof that our profession has been around for a while.

Alphonse Mucha was an artist in the purest sense. Lived the stereotypical life of an artist. He was drawing before he could walk. Born in the Czech Republic in a time where artist were creating masterpieces. This influx of art from the masters into mainstream society gave Mucha only one choice, he must move to Paris. He moved there in 1887 and from there his career took off (in a very loose sense). He had moments of success followed by periods of little work. During this time Mucha was called upon to create a poster for Sarah Bernhardt's play, Gismonda. His design was something completely new and sparked a little movement called "ART NOUVEAU." I'm sure you've heard of the movement but most people don't associate Mucha with graphic design but more with painting. Back then they were more one in the same rather than being separate. From here his fame spread and Mucha had finally made it. He paired up with a man by the name of Champenois and started doing postcards and other things.

He is a very good artist and designer. I'm not sure I can say that he started the graphic design profession but being able to say that you helped start a movement isn't a bad thing to have on your resume. If your looking for a designs to give you a traditional feel then I would have to recommend Alphonse Mucha.

A thing to keep in mind as your looking for inspiration among the design community. You can never know where you are going if you don't know where you've been. I hope you like my selection for this week's Who Are We post. Let me know your thoughts and if you have anyone I should look into, please don't hesitate to send me an email. I promise I'll look into them and you might see them up here on my blog.

Careful, Confidential...

Working in the business world, sometimes you are told things that probably shouldn't be repeated outside of your office. Other times you know more about something than the rest of the public but you are still asked to keep things confidential. I was going to make a post last week about certain information that has been floating around my office. It is nothing scandalous or really that secret but I was reminded by a fellow colleague that even though I may not view this as a confidential piece of information, others (more importantly, those who have the power to fire me) might think differently.

So I'd like to take this time to offer a piece of advice to those out there that are just entering the working world and may not have a complete understanding of what confidential means. It means, anything you hear, read, write, or look at cannot leave your work with out expressed approval. If you're going to take it and place it on a blog (like I was about to) you have to go through your PR department, your SVP of marketing and get written consent to publish anything having to do with you place of employment. If you ever have even the slightest concern about whether or not you should talk about this, just ask someone and I'm sure they will be able to guide you and possibly save you from a lot of trouble.

So whether you're blogging or just chatting with some friends at a bar, remember your job hinges on what you say and to whom. Better to learn your lesson through reading about it than experiencing it through your own mistakes.