The Swiss Army Knife Approach...

I've started to notice a trend that is rising up within the graphic design community. No longer is it enough to be just a designer. You have to have something else going for you as well. I'm not sure if it is because the pay isn't there (I don't think that's the case... we get paid pretty good for just drawing) but more and more I am noticing designers entering the field with multiple disciplines. Sometimes the fields or interests compliment each other and sometimes they are completely opposite. Personally, I'm of the mindset that the more you know the better off you are. So who's to say you can't have a biology degree and still be a designer; Margo Chase (Who Are We - Part: 2) did it and she is one of the most respected designers in America today. Other designers like Randy J Hunt (Who Are We - Part: 10) are pushing the envelope by being a business man, designer, and basically a social worker (I'm not sure how to categorize his efforts in helping the less fortunate) . People like this are perfect examples of why you should not just take a 9-5 and be happy doing just that. Stretch yourself.

We are designers. We live in a world that revolves around marketing, advertising, and sales. We understand the angles and know what the consumer is thinking. So lets apply what we know to ourselves. Ask yourself, would you want to buy a pocketknife with only one blade or ten? I know, it depends on what you're using this knife for but work with me here. Most people would see the ten bladed pocketknife, snatch it up, and probably pay more for it. Same applies for designers or any professional for that matter. If you are able to accomplish what three people can, you're an extremely marketable individual and pretty valuable as well.

So when it comes to competing in today’s emerging design community, you cannot be caught sitting on the sidelines. There are too many people out there wanting to know more and do more. You cannot afford to be left behind. As young designers, this is a golden opportunity. We are not stuck in a rut, having mastered only one aspect of an expanding field. Branching out is not a goal we must set for ourselves to stay current. We are already there. We are free to experience every option, learning as we go, and applying those experiences to better our career and ourselves. Dare to push yourself and expand you capabilities. Ultimately, you will be the one who benefits from it.

Without Email...

I'd like to propose a question to everyone. What would you do if you didn't have email for a day? Would your business grind to a near halt? Could you function as a designer or entrepreneur? Think about how much of your daily life revolves around the internet and email. If your like me, maybe you receive thirty to fourty emails a day and spend five to six hours on the internet. Or maybe that doesn't compare. Still, very little of my communication happens through "snail mail" or even the telephone any more. It seems like we take for granted the luxury of having email. So how would you cope without this modern form of communication?

The generation before mine may find themselves saying, back in the day we didn't have the internet, there was no email. We still got things done and we had to walk up hill in both directions in the snow to do it. But I say, do you think you could do that again and still maintain the same level of efficiency. I'm not sure you could. The immediacy of email and the internet compliment this fast paced world in a way that has allowed businesses to accomplish tasks that would normally take a couple weeks in only a couple days. I don't think we could digress back without some painful sacrifices and a whole lot of complaining.

The crazy thing about this is that the internet is only getting faster and more reliable (kinda). Back when email first came about, you had to wait a couple hours to receive it and you were never really sure if it got there. Most found themselves calling the recipient to make sure that they received the email. Talk about a pointless waste of time. Not any more. Email has become so ingrained in our daily lives it's hard to imagine what it would be like without it ... until you don't have it any more. Still some of you might remember when there was no web, no email, no PDA's with email and web access but for the emerging generation of working professionals it has always been there. We rely on this relatively new technology for everything we do. We are almost helpless without it.

I am in the midst of experiencing this crisis and I will tell you that I can not imagine what it must have been like. For now though, I am relying on my personal email (which is about as fast as a comatose sloth), my cell phone (texting), and someone two floors down who still has their corporate email for all my communications. It has been a pain but I think I can weather the storm till we get our system back online and I can keep up with the world once more.

B.E. Agressive

Recently, I have been put into a position where I was unsure if I would remain employed with my current company. No I didn't lose the company millions of dollars or for that matter do anything wrong. Simply my contract with them was coming to an end and I hadn't heard from them yet if it was going to be extended or not. It happens to a lot of people, especially those that are "self-employed" but I still faced the problem of an uncertain future.

I was unsure how to approach this problem so I called some of my older family members, a couple friends who have been in the business world for a while, and I talked with some co-workers who I think have my back. The reoccurring theme that I kept hearing from them was that I needed to be aggressive. I need to march in there and confront my boss. I took all their advice with a grain of salt. I think that after working at a place for a while, you pick up on how to approach your higher-ups. So use a little common sense when gearing up to having a sit down with your boss.

What I did was asked to speak with her for a minute. Told her that I really enjoyed working here and tried to focus on all the positives that I have been able to contribute to the company. Then I simply asked her if she could keep me up to date on the status of my contract. It was a simple request and one that I thought I deserved. She said that that would not be a problem.

I think what all my friends were getting at when they told me to be aggressive was that I should just be direct. People respond when you are upfront with them. Remember to be polite but there is nothing wrong with wanting to be informed.

Your Mentors and What They Mean...

This past weekend I went back to Moorhead, MN. (the town where I spent four years of college) to visit friends and family. I got to thinking over a cup of coffee that I'm not sure I would be in the positions I am today without having a couple very solid mentors to guide me along the way. It was then that I realized how much they have influenced my post college pursuits and that I should recognize them for all they have done for me.

I would like to outline a few of the characteristics that I think make up a great mentor and how my mentors have helped me and how yours might be able to help you. First and foremost, a mentor must be someone you are comfortable with. You need to be able to sit back and talk plainly with them. You know, bullshit a little. Talk about the weekend, complain about your job but also ask them serious questions that will help you make some big decisions. Secondly, they have to have your respect. This just makes sense. A mentor is only a mentor if it is someone you look up to or idolize in some fashion. Third, they need to be honest. This is a very important aspect of a good mentor. Some of the best advice that I have received from my mentors has not been what I wanted to hear but in the long run it worked out for the better. Lastly, you have to want to trust them. This notion ties in with the prior three. Trust makes the whole mentor relationship work and can make it terribly rewarding for both members involved.

Now that I have outlined a few characteristics of what a good mentor is all about, let me tell you what they might be able to do for you. Most professional mentors have been in the industry for a while and know people scattered throughout the country. So talk to your mentor, ask them if there is someone they know that they might be willing to introduce you to. This can be extremely helpful if you are moving to a new city and don't know anyone there (this also goes back to the whole idea of networking. You professors, colleges, and friends are a great place to start getting your foot in the door). Also, ask them what steps they or their colleagues have taken to get where they are. They must be doing something right if it has worked out for them. It would be important to ask what not to do as well. You don't need to make the same mistakes that they did. You can make your own and learn from them. Bouncing ideas off of your mentors is another great way to get the ball rolling in your favor. I personally had some really crazy ideas that I thought would benefit me but after talking with my mentors I decided to go approach things differently. Finally, your mentors can be a sort of living Facebook if you will. More than likely your mentor is not solely yours. Other people look up to and talk with them. Through them, you can keep a pretty good beat on what your colleagues are doing and maybe even stay connected with old friends.

So, this morning, I would like to raise my cup of Caribou Coffee to my professors David Boggs and Greg Ness. Both of you were my guide in an uncertain time. You both pushed me to refine who I am, gave me the support I needed to carry through, and taught me invaluable lessons that I will not soon forget. I am sure I am not the only person to be blessed with great mentors so let us toast with our Caribou, Starbucks, or whatever your drinking (it's early otherwise I'm sure it would be some variety of an alcohol infused drink) to our mentors. CHEERS!!

New Steps for Yours Truely ...

It has been a while since I have written a post for "Shades of Gray" and I am truly sorry about that. I've been terribly busy with the hustle and bustle of a workingman's life. That doesn't mean that I haven't had time to think about the events and happenings that have taken place in our surrounding world. Big news like, Apple just released a new operating system (it looks amazing!), California is on fire, the Red Sox won the World Series (Booo!! - I live in Denver now), and my roommate has finally found a job (not really, she is going to serve food for a while. A righteous job but one not worth spending four years at a private college for)! But during all of this I had a thought enter my head. A thought that I am sure has entered you minds and caused a little bit of concern. What am I doing to better myself?

I thought long and hard about this question and came up with a few questions that helped me arrive at an answer and solution.

1. What are my goals?
- A pretty broad question but I think you need to know where you are going before you can decide what you need to do to better yourself.

2. What are other people doing that have the same goals?
- Monkey see, Monkey do is not usually the best approach but if you take time to observe what other people are doing around you and then learn from them, you might avoid making a few their mistakes. Also, different people think differently. It never hurt to have a couple options open or ideas running. You never know which one will work the best.

3. What are my options?
- Keep yourself within range of what you are capable of accomplishing. You don't want to over extend yourself, wasting time and money. If you have some free time, tackle larger projects but if you are finding yourself to be busy all the time, take care of the little things first.

4. Who do I know?
- Friends and Family are the most important thing. They can open doors, teach you things, give you support, and can be there to help you celebrate when you accomplish what you set out to do!

5. What is best for me?
- This one might be the most important. After all, you are trying to better YOURSELF! You are going to want to see an outcome to all of your hard work and it is just that much sweeter when the outcome positively affects you.

These are just a few questions that I started with and helped me find avenues towards bettering myself. If you take time to reflect on what you are all about, the answers just seem to appear. If you want to know what I am currently doing to improve my professional life, feel free to email me at cjnuernb@gmail.com.

Black Gown for a Happy Day...

It comes twice, or maybe three times in your life. You are asked to wear a black gown to celebrate the culmination of a chapter. But what does this black celebration mean?

"At today's American colleges and universities, both students and professors wear academic garments during formal academic processions. Each gown is distinctive of the degree earned by the individual. The gown for the master's degree is more full and has oblong sleeves that open at the wrist. The gown for the doctorate degree is even more full, has bell-shaped sleeves with three velvet bars or chevrons across the upper arm. The color of the velvet is black, royal blue, or a color distinctive of the subject to which the degree pertains."

"the caps worn by professors and students evolved from the clerical pileus. The Roman Catholic Church, at the Synod of Bergamo, adopted the round clerical cap, or pileus, and required all clergy to wear it. Gradually other varieties of headdress developed in the academic community. In 1520, a square cap was worn at the University of Paris. It was known as the bonnet carre and is the predecessor of our own square cap or mortar board."

This is what the history books tell us the gown means. To me it means something else. It is a key to the door of adulthood, a bridge to life, a life vest to keep me from drowning, and a lantern to light my way.

Some people do not experience college and there is nothing wrong with that. But personally I would not give up the past four years for anything. The friends I've made, the network I have established, the knowledge I have acquired, and the passion I have developed would be non-existent had i not gone taken this step in life. If college can instill in me feelings and emotions like these, I can barely wait for what the rest of my life holds. I am anxious to see what I experience in my career. All I know is that I am ready ... Ready for it All!!

When Black Text Starts To Blur...

It is that time again for all of the college students to enter into a chaotic frenzy in hopes of finishing the 13 projects, 5 papers, 7 chapters, and 6 homework assignments. Well maybe I've exaggerated just a little bit but for myself, as a graduating senior, it feels that way. I do have many projects due and a couple papers to write ... and oh yeah ... there are all the resumes that I'm supposed to be sending out as well. So we can all easily say it is crunch time and I'm Loving It. This is the time when you see what you are made of and then in the end, there is the complete sense of gratification. That is the best part. The part when you know you have accomplished something.

So I don't know if this entry is really targeted for the masses, but I would like to make a comment to everyone who is on a deadline. Focus, put you nose to the grindstone, work hard, and everything will work out the way it should. That is what I have been telling myself for the past five weeks now and so far it hasn't let me down.

In the end, when the black text starts to blur, you'll be able to sit back and look at what you have accomplished. Then realize that it never gets easier, it never slows down, and it never gives you a break. You just have to power through it and love every second of it.

Not a Black Night Last Night...

It is amazing what you can accomplish when you put your mind to it. And it is such an incredible feeling when everything you plan out works just as you had thought it would. I guess the only way I can explain what I mean is ... you know how when you are truly happy you can't remove that ear to ear smile. That was the way I was last night.

My roommate and I were sitting around one night and I mentioned to him that I wanted to do a fundraiser for the Leukemia Foundation. I thought that we could host a party at a venue here in town, charge people a small cover charge, get a few bands to donate their time and play for us, and then all the proceeds would go to the foundation. He thought it was a great idea and so we began organizing it.

We decided to call our event "Time For A Change" because not only was it an event to help the Leukemia Foundation and show people how important it is to help a worthy cause, but we also wanted it to be a Concordia College senior farewell (I'm currently a senior at Concordia College... at least for the next 24 days!!).

We'll like I said, everything worked out. We had Lucille Black, Poitin, and Blind Joe play for us and lets just say they were absolutely amazing. Our turn out was better than we had anticipated, not that were complaining. We raise alot of money and I really do think we raised awareness to my senior class.

A notion that I'm starting to realize is that no matter who you are, you are capable of making a difference. No one should underestimate what they are capable of. Now we didn't raise millions of dollars but if what we did raise can help just one person with Leukemia, then I think what we have done has all been worth it.

So if you were able to attend "A Time For Change", I would like to thank you for coming. If you were unable to make it this year do not worry, I'm currently thinking about trying to make this a tradition at Concordia. So hopefully there will be a next year!