The World of Freelance...

It wasn't too long ago that I graduated from college. I gave myself about 30 seconds to catch my breath and then I busted out of the cocoon of the college environment and crashed into the real working world. Literally, the next day, I had someone asking me if I was interested in competing for a freelance job. It was then that I realized no one had ever explained anything to me about freelancing. I was slightly overwhelmed. Instead of dragging my heals, I accepted the challenge and landed my first job.

It is hard for me to believe that my school is the only one who doesn't offer freelance 101. Although there were plenty of business courses to take, I took none. I thought my time would be better spent learning how to communicate and understand people. So, today I'm going to offer up a few suggestions that I have learned either the hard way or by observation and discussion.

1. Get Everything in Writing - There is nothing more powerful than something in writing that proves your point. You don't need it to be a physical piece of paper, emails and txt's work just fine too (just be sure to save them ... don't delete them. DUH!). This way if the unthinkable happens and your client refuses to pay, you have documents that will hold up in court.

2. NETWORK - I can't press this more. Knowing people and being visible is the only way you are going to achieve any kind of success. If you are freelancing right now, you probably already know this but some people think work is just going to fall on your laps. It won't. There are plenty of groups and organizations out there that are solely meant to facilitate freelancers. Find them and love them.

3. Rehearse - You will never know what a client is going to say but you can pretend to have the interview with them. It is better to walk in somewhat prepared then not at all. Have your rate prepared, a tentative timeline for completion, the file formats that you are going to provide, and questions about the project you need to have answered. If it helps, get a friend to act like your potential clients so that you can practice in front of people.

4. Look Professional - I know we are all designers and we like to march to our own drum but don't show up in jean with holes in the butt and bed head. Look like you care.

5. Use Good Interviewing Techniques - the simplest of things can sometimes make the biggest impact. Keeping eye contact, taking notes, moving your head slightly and keeping you posture somewhat erect are all good practices. People feel like you are really listening (you really should be listening too).

6. Keep Track of Expenses - It is amazing what you can write off in your taxes if you are a freelancer. Everything from pens to possibly even your car can all be business expenses. Be careful not to go overboard and expense everything you own. The government doesn't appreciate that too much and I'm almost positive it isn't legal.

7. Invoice - A lot of professionals would like invoices for their own records. Provide one just in case. It makes you look a little more professional.

8. Confidence - If you can project confidence and knowledge about the project, your client will be reassured he or she has made the right choice in you. Speak with a professional tone, use good interviewing techniques, and be relaxed are great ways to show this. Make sure that your client leaves trusting you will accomplish what they want. It makes the whole process go much more smoothly.

These are just a few of the things I've realized since entering the professional world. I know there are countless other lessons to be learned and when I experience them, I'll be sure to pass them on to you. If you have anything you think needs to be added, please let me know and I'll append my list. I'd like to get a really long list so your input would be greatly appreciated.

Who Are We (Part:18)...

When giants are mentioned, most people tend to think of huge illiterate men hobbling around with massive clubs. That or the baseball team out of New York. This week however, my weekly entry into my Who Are We posts is a giant of another kind. His work is known through out the world and he is sought out for work, advice, and inspiration by some of the greatest people on earth. When I mention his name you will undoubtedly say "Of course.. it was only a matter of time till he was mentioned" or "Who?" If it is the latter of the two, you may want to do a little research of your own. This guy is "designer royalty."

Who is this giant in the design/marketing community? None other than Pat Fallon of Fallon Worldwide. He founded Fallon in 1981 and has seen success in every dimension of the word. Known internationally for their ability to deliver results without breaking the bank could be the key to their success. It could also be that Fallon employs some of the best talent out there and has clients that place complete faith in the work they produce. With clients like Sony, Purina, Time, and NYSE it's hard not to gain international recognition. Fallon has experienced such success that they have reached a level where they can be selective with their cliental. They aren't exclusive because they feel like it. Pat Fallon creates a very personal relationship with each of his clients and that just isn't possible with hundreds of clients.

Pat Fallon released a book a couple years ago named "Juicing the Orange." It was recommended to me by Greg Ness of Sundog (a former professor of mine whose agency has a great blog worth checking out as well). I'm currently reading this book and so far I can't seem to put it down. It's a book that delivers invaluable advice and opinions on the creative marketplace. The insight that Fallon's book provides makes it a must read for any designer of all ages and experience levels.

Check out Pat Fallon and his book "Juicing the Orange." Let me know what you think. As always, if you have anyone you think belongs in my weekly posts of Who Are We, let me know and I'll check them out. You could see them up here soon.

The Swiss Army Knife Approach...

I've started to notice a trend that is rising up within the graphic design community. No longer is it enough to be just a designer. You have to have something else going for you as well. I'm not sure if it is because the pay isn't there (I don't think that's the case... we get paid pretty good for just drawing) but more and more I am noticing designers entering the field with multiple disciplines. Sometimes the fields or interests compliment each other and sometimes they are completely opposite. Personally, I'm of the mindset that the more you know the better off you are. So who's to say you can't have a biology degree and still be a designer; Margo Chase (Who Are We - Part: 2) did it and she is one of the most respected designers in America today. Other designers like Randy J Hunt (Who Are We - Part: 10) are pushing the envelope by being a business man, designer, and basically a social worker (I'm not sure how to categorize his efforts in helping the less fortunate) . People like this are perfect examples of why you should not just take a 9-5 and be happy doing just that. Stretch yourself.

We are designers. We live in a world that revolves around marketing, advertising, and sales. We understand the angles and know what the consumer is thinking. So lets apply what we know to ourselves. Ask yourself, would you want to buy a pocketknife with only one blade or ten? I know, it depends on what you're using this knife for but work with me here. Most people would see the ten bladed pocketknife, snatch it up, and probably pay more for it. Same applies for designers or any professional for that matter. If you are able to accomplish what three people can, you're an extremely marketable individual and pretty valuable as well.

So when it comes to competing in today’s emerging design community, you cannot be caught sitting on the sidelines. There are too many people out there wanting to know more and do more. You cannot afford to be left behind. As young designers, this is a golden opportunity. We are not stuck in a rut, having mastered only one aspect of an expanding field. Branching out is not a goal we must set for ourselves to stay current. We are already there. We are free to experience every option, learning as we go, and applying those experiences to better our career and ourselves. Dare to push yourself and expand you capabilities. Ultimately, you will be the one who benefits from it.

Who Are We (Part:11)...

So last week I brought you a young man who is doing amazing work with helping mankind in mind. The week before I spoke about David Carson. He could possibly be the most well known graphic designer in the world. He lives in London. For this week however I would like to highlight America's take on designer royalty. This designer comes from, where else, New York city. Actually he was born in Pennsylvania but has since moved east to the big apple. Who is this man who USA Today calls the "closest thing to a graphic design rock-star?"

His name is Chip Kidd.

He is mostly known for his unique approach to book covers and his ridiculous pace at which he cranks them out. He is so good at what he does that some authors, like Oliver Sacks, require their contracts have clauses in them stating that Chip Kidd must design their book cover. A following like that doesn't come easy. Besides having the lure to attract such a loyal following, his list of authors is just as impressive.

There are a couple of websites that you should check out if your interested in Chip Kidd. First is his website. It has a blog that has some interesting quotes and links to some of his other pages and projects. The other site I will be posting on later in more depth later but you should check it out now. It's called ilovedesign.com and it's from Quark. They're starting to change things up a little bit and I think this site offers a unique mingling of the design community and a social networking concept. There are interview clips with Chip Kidd and a couple other great designers. It is defiantly worth the time to check it out and see what they have to say.

As always, I am interested in what you think about this weeks addition to Who Are We? If you have any suggestions for me, please don't hesitate to let me know. I will look into them and you might see them up here in the future.

Who Are We (Part:9)...

Every week I try to spotlight a designer I think you should know about. It has always helped me with my designs to see what others are doing and to try to understand the design community. Knowing where we are heading is the best way to stay fresh in the market. So it surprised me this week when I was introduced (figuratively) to man who is deemed "the most famous graphic designer on the planet" - Creative Review Mag. I feel ashamed that I have gone this long and not mentioned David Carson as a designer that you must know.

Why can people honestly say that this man has revolutionized the design community and is most likely the biggest player in our field. He has more honors than I could even start to mention, clients that every designer drools over, and his designs are truly innovative. He even has a Wikipedia page (you know you've made it when you have your own Wikipedia page with more than just a little blurb). Traveling to speak to thousands of students and fellow designers is just another aspect to this great designer. There is so much to say about David Carson that I'm going to refer you to just one of the many websites that highlight this man's amazing career. Also keep an eye out, soon I'll link you to an interview with David Carson that I think you will find interesting and helpful.

As always, I am open for suggestion. Let me know what you think of this weeks candidate and if you have anyone you think belongs amongst the greats.

Play Hard, Work Even Harder...

As a young person who has just walked into the business world, I am quickly learning the unspoken rules that are associated with youth and inexperience. What has become even more clear is that this is going to be the most difficult part of my life. Trying to make it in a field that is super saturated with talented and driven individuals. I think that it is very important that as a young person we work hard, make some sacrifices, and never give up. You might be wondering what I mean by sacrifices. Those late nights in the middle of the week that leave you hurting the following morning are going to have to be far and few between. The days of only working to get by are no longer an option. It is no longer all fun and games, this is the real world.

Even though I may sound like I am trying to suck all the fun out of being a young person with a career ahead of him, I am not. I am merely reordering the old adage of "Work Hard, Play Even Harder" to "Play Hard, Work Even Harder." A young person has a lot to prove, especially when they are first starting out and if he or she lets to much fun get in the way, it could cost them severely. Use your best judgement when your ordering your Jack and Cokes at the bar on Wednesday. Party hard on the weekend but during the week, keep your nose to the grind stone and I promise it will pay off in the end.

Who Are We (Part:7)...

This week's post has come a little late and as I mentioned in the post proceeding this one. I am truly sorry. As mentioned, this weeks post would be worth the wait for I am not bringing you someone from out of the unknown but rather a "Designer" who is possibly the most famous of all. Most in the artistic community would consider never looking at one of his pieces a sin. Who, you might ask, is the designer I have chosen to spotlight for my weekly Who Are We posts? None other than Andrew Warhol.

What can I say about Andy Worhal that you don't know already. His career began in the fifties when he moved to New York. "Whimsical" drawings of shoes are what got him noticed and eventually led him to the doorsteps of RCA Records. There he was hired as a free-lance artist to produce the record covers for the artist on the label. He might have been an excellent designer but his art is what put him down in the history books.

Not many people can put on their resume that they helped start an artistic movement. I would have to think that something like that would be a golden ticket for a job any where. You don't just start a movement if you're mediocre, you have to be good. Really good. Andy Warhol was an innovator that designers and artists alike still mimic his approach to design and art. From cans of tomato soup and shoes to iconic figures like Marylyn Monroe, this designer could do it all.

I think that it is appropriate to include Andy Warhol as a member of the design community for a few reasons. First, he started his career in graphic design/communication arts and then transformed into a pure fine artist. Secondly, I think that any designer is an artist. You do not have to use traditional mediums to be consider a "true" artist. Finally, Andy Warhol has done more for the design/marketing/advertising community than anyone else I can think of. If you can think of someone who tops Andy Warhol or someone you think I should highlight, just leave me a comment and I'll check them out.

Are You Visible?...

One of the hardest parts about starting and maintaining a career in the graphic design field could be keeping yourself a visible player in your community. There is a lot of talent out there and as every semester ends more designers flood the stage with new and intriguing concepts on design. So how do you keep your head above water and allow yourself to be noticed. This is a good question because it pertains to almost everyone that is designing. Whether you are a free-lance designer trying to make it on your own or you are working for some big name design firm, you run the risk of falling out of view to those that matter most to your career.

Sometimes the littlest things like always being on time are what get you noticed and other times you have to push to stand out. One piece of advice that I would like to throw out there to you my readers is to participate. I think you all know this but you can't just sit on the side line and wait for someone to ask you to join the game. You need to be an active member of what is going on around you. This could mean many things. Joining AIGA seems to be a good place to start. This is a great way to keep up to date on what the designers in your area are doing not to mention a great medium to extend your designer network. What happens if you don't have an AIGA chapter in your town? Well, you could call up everyone you know who is a designer in your town and just get together for some drinks and talk about what each other is doing (basically that is what AIGA does but on a much grander scale).

I've said this before and I'll say this again, your network is the most important component to your career (check out my post from 9-19-07: Your Network: The Life Blood of your Career, to see what I mean). Knowing people and keeping up with them is the best way to remain visible. You never know when they might have something for you to do that could get you some attention.

One last idea that might work and that I have done a couple times is simply create a direct mail marketing plan for yourself. It sounds ludicrous but if you think about yourself as a product (when you are trying to find a job ... you basically are) it just makes sense. So make a postcard and mail it out to the design firms and in-house design shops. Even if you don't hear anything back you are still making yourself known. Who knows, they might have an opening that you might be perfect for that they might not have been advertising. I'm not saying it is a sure fire way to get a job but if you go in for an interview down the road and they remember those postcards, it could be that little element that pushes you to the front of all the other applicants.

Just remember that no one will no about you if you remain a spectator. Constantly be asking yourself ... AM I VISIBLE?

Who Are We (Part:4)...

Ok. I know I promised that every Monday I would post about someone in the Graphic Design community that I thought was worth knowing. I APOLOGIZE for faulting on my promise. It has been a difficult week (and it is only Tuesday!) but this week's highlighted designer is worth the wait.

Anyone out there who has had any formal training in graphic design has almost had to have had a little bit of history in the subject. You most likely have heard of Milton Glaser. Now to those of you from the Big Apple. This guy is like a hero. His designs not only re-ignited the worlds affair with New York but his " I 'heart' New York" campaign revitalized New York City, basically bringing it out of the modern dark ages and giving those that lived there a certain sense of self pride. Not many people can say that about their work.

Milton Glaser didn't stop there. He has since gone on to accomplish what most of us in the design community can only dream of. So if you are interested in Milton Glaser, check him out. He is truly an inspiration and a design role model. As always, I would like to hear from you as well. Let me know what you think about Milton Glaser or if you have any other people you would recommend that I check out.

It is a Mac-World...

This past year we have seen Apple Inc. gain fame and fortune through a couple of the new product launches. The iPhone has basically revolutionized the mobile phone industry and the new operating system, Leopard, is relatively new but introduces us to some pretty new concepts on desktop organization and work flow. With the Macworld Conference and Expo coming up next weekend, those of us who drool over the notion that Apple could be announcing new products or upgrades are licking our techie chops.

So what does Macworld have in store for us this year. The big rumor running around is that Apple is going to announce a new notebook line that is ultra-portable. Super thin and extremely light is the idea with a small 13" screen. I'm not sure if I would be interested in buying one, but I can see the demographic that would be and I don't see any other companies chasing after them (not yet any way). There is also mention that there will be demonstrations on new iPhone applications. The new applications are a direct result of iPhone users wanting more from their revolutionary phone. There are bound to be a few surprises but if there weren't no one would really get this excited over a trade show. So keep an ear or an eye out for the unknown this year. We will have to see if this year lives up to the hype that last year's show delivered.

Who Are We (Part:3)...

For the New Years, I thought I would highlight one of my role models in the graphic design community. He is known throughout the world for his role in developing the modern thought of graphic design and more than holds his own in the business world. He has been recognized by AIGA for his numerous achievements, his commitment to bettering the community that our profession revolves around, and obviously his incredible skills.

I hate to keep you in suspense but I thought it appropriate to outline this weeks Who Are We?? candidate before clueing you in on who this remarkable person is. Joe Duffy of Duffy & Partners is possibly one of the most influential players in the marketing and design field. If you haven't heard of him, well... you haven't done your research. His vision in branding is superior to all others and is most likely the reason for the success of his firm. Any design student from the midwest knows about Joe Duffy and every other student should. He is sought out all over the world for the almost guaranteed success of any branding project he is involved in. His designs speak for themselves but the clients speak even louder. To have clients like Pepsi, Bahamas, and Fresco in your rol-a-dex could only mean you are better than the rest.

If you don't believe me, than check out Joe Duffy yourself. If you never have heard of him, look up his firm's website, I swear you will not be disappointed. Let me know what you think. Well, until next time and keep an eye out, I plan to keep to my new years resolution!

I May Have the Secret!...

Sorry it has been so long since my last entry. I know i said I was going to post more often but I'm finally experiencing a job I enjoy and fortunately or unfortunately, however you see it, I just haven't really had the time. Tonight however is different and I have a little time.

So I'm sitting here, watching Dancing with the Stars on ABC, and I have got to thinking; What is it that makes these celebrities so inspiring and entertaining? What is it that makes them work so hard? Why are these four left in the semi-finals? It should be obvious that they are all working harder than humanly possible. Also, there might be a little pressure hovering over their heads because of the millions of people watching on live television. But what I think is the reason why so many people enjoy this show is because you can actually see that they are enjoying what they are doing. I think this is the secret.

The secret to success is very simple. Honesty and truly enjoy what you are doing. Be it dancing, or accounting, drawing, painting, coding, or designing. In order to become the best, you must love what you are doing. I hope that you have found something you love to do and that you continue doing what ever it is for as long as you can.

Oh Sooooooo Bored! ...

The graphic design industry can be a fast paced and extremely stressful profession with ridiculously short deadlines or gigantic projects waiting for you at every turn. But just like every other job out there, there is bound to be a little down time. I myself have found this to be terribly true because at this current moment I am experiencing some down time. Maybe you already guessed that by the unusually high amounts of postings I have been making in the past few days. You caught me. That is why there have been more postings than normal but I want to try and make posting a relatively normal habit. So check back often.

(sorry got side tracked a little bit)

So your used to this crazy work pace that keeps you moving at a hundred miles an hour but when you screech to the pace of a salted snail you find yourself going insane. I have stumbled across a few ways to entertain yourself while your waiting for things to pick up again.

1. - Try reading the news. There are all kinds of news stations out there and each one has a little different twist on each story. I've been reading CNN.com and BBC.com, just to name a couple. It is interesting to see how different countries view the same stories. It is even more interesting to see how BBC (the English) view us. I try to compare similar stories from the two networks and gauge who is being biased. I is kind of nerdy but it gives me something to do when I am fighting of boredom.

2. - Watch TV! I am sure you are all aware of this but most major television networks are now running full episodes of prime time programming. ABC.com has some really good shows on the air right now so if you think you have about forty five to sixty minutes of free time, put on those headphones and relax.

3. - Learn something. It sounds dull and boring but it can be really beneficial. I was bored a couple weeks ago so I decided I was going to take the Google Adwords online lecture. It is free and you can go at your own pace. By the time you have finished you know everything you could ever possibly want to know about the Google advertising program. It is interesting but have some coffee with you because it is defiantly not a nail biter.

4. - You can BLOG! Yes, that is what I am doing right now. Another period of down time for me so I thought it would be a good idea to speak about something. It's a great way to get some of your ideas out there and start up conversations with people. I realize I'm preaching to the choir but I thought I might as well mention it.

So these are just a few ways that entertain me while I'm drifting a way to La-La land. A couple things you don't want to do (and these are pretty self-explanatory).

1. - Sleep! Very Very Very Bad to do at work!

2. - Leave! If you are trying to piss someone off I would recommend this but otherwise ... not so much.

3. - Flirt with the Secretary! Yeah she may be hott but that doesn't mean it is ok. Save it for your lunch break.

I'm sure there are more do's and don'ts to fighting the long hours of nothingness. Just be smart about things and you should be just fine.

A Tale of a Not So Good Idea (sort-of)...

Graduation can be a daunting time for many graduates. It is a time when we enter the great wide open world and we think we know what to expect. We have been taught the ways of the world through our classes, our life experiences, and through our temporary jobs (serving, bartending, retail ... the list is endless). I, like many of you out there, was feeling rather confident about the coming future but I still thought it a good idea to read up on what other people are doing (one of my steps to better myself). A book I picked up while on vacation, entitled "Breaking into Graphic Design", by Micheal Jefferson, gave me a few ideas that I wanted to employ in hopes of landing that elusive first job.

A quick side note - If you are gearing up for graduation with a degree in Graphic Design. I would highly recommend this book. It has great interviews with professionals in our field that provides extremely useful insight to the wants and needs of those in charge of hiring. It also helps with preparing you for interviews in all manner of speaking. Barnes and Noble carries it and so does the Tattered Book Cover.

Ok, back to the story. So one of the ideas that I stole from this book was to create an introduction package. Not really a new concept but one that I had not thought about. I had also heard about such an idea from a returning graduate that came and spoke in my portfolio prep. class so I was pretty sure this was a worthy use of my time. I spent about a week dreaming up and designing this package that had multiple elements to it. I remember thinking to myself that this is going to kill everyone and I'm sure to get the job I want. Now you might be wondering to yourself, what exactly did I dream up to make myself and many others think that I should have no problem landing that perfect job? Well that’s a secret but I will tell you it involves a CD, a pair of socks, and UPS.

I sent my package out and waited for the responses to come flooding in. It turns out that they didn't. I sent out about twenty-five or so to places all over the country and got nothing back. I got a couple responses back saying that they loved the package but that they weren't hiring any entry-level positions right now. They would keep my resume on file and get back to me if they had a position that suited me. The little bit of wisdom that I am trying to impart to you is take every piece of advice with a grain of salt. Sometimes that advice will work but other times it will fail and fail miserably.

I still think that an introduction package is essential to getting a great job but what I think is even more important and much harder to come by is experience. So my advice to all you out there getting ready to grab that diploma and run. Take every design job you get no matter the pay or the hours. As you grow in experience so will you opportunities and your paycheck. Like I said, take all advice with a grain of salt!

Your Mentors and What They Mean...

This past weekend I went back to Moorhead, MN. (the town where I spent four years of college) to visit friends and family. I got to thinking over a cup of coffee that I'm not sure I would be in the positions I am today without having a couple very solid mentors to guide me along the way. It was then that I realized how much they have influenced my post college pursuits and that I should recognize them for all they have done for me.

I would like to outline a few of the characteristics that I think make up a great mentor and how my mentors have helped me and how yours might be able to help you. First and foremost, a mentor must be someone you are comfortable with. You need to be able to sit back and talk plainly with them. You know, bullshit a little. Talk about the weekend, complain about your job but also ask them serious questions that will help you make some big decisions. Secondly, they have to have your respect. This just makes sense. A mentor is only a mentor if it is someone you look up to or idolize in some fashion. Third, they need to be honest. This is a very important aspect of a good mentor. Some of the best advice that I have received from my mentors has not been what I wanted to hear but in the long run it worked out for the better. Lastly, you have to want to trust them. This notion ties in with the prior three. Trust makes the whole mentor relationship work and can make it terribly rewarding for both members involved.

Now that I have outlined a few characteristics of what a good mentor is all about, let me tell you what they might be able to do for you. Most professional mentors have been in the industry for a while and know people scattered throughout the country. So talk to your mentor, ask them if there is someone they know that they might be willing to introduce you to. This can be extremely helpful if you are moving to a new city and don't know anyone there (this also goes back to the whole idea of networking. You professors, colleges, and friends are a great place to start getting your foot in the door). Also, ask them what steps they or their colleagues have taken to get where they are. They must be doing something right if it has worked out for them. It would be important to ask what not to do as well. You don't need to make the same mistakes that they did. You can make your own and learn from them. Bouncing ideas off of your mentors is another great way to get the ball rolling in your favor. I personally had some really crazy ideas that I thought would benefit me but after talking with my mentors I decided to go approach things differently. Finally, your mentors can be a sort of living Facebook if you will. More than likely your mentor is not solely yours. Other people look up to and talk with them. Through them, you can keep a pretty good beat on what your colleagues are doing and maybe even stay connected with old friends.

So, this morning, I would like to raise my cup of Caribou Coffee to my professors David Boggs and Greg Ness. Both of you were my guide in an uncertain time. You both pushed me to refine who I am, gave me the support I needed to carry through, and taught me invaluable lessons that I will not soon forget. I am sure I am not the only person to be blessed with great mentors so let us toast with our Caribou, Starbucks, or whatever your drinking (it's early otherwise I'm sure it would be some variety of an alcohol infused drink) to our mentors. CHEERS!!

A World Without Google...

Come with me on a mystical ride to a place where Google doesn't exist. A land where search engines are still spitting out random results, offering only one service, and where online advertising is still in the dark ages. It's almost a scary thought for some. I would have to be included in the many that are frightened by the idea of an Internet age without Google. I use Google for Internet searching, email, RSS service, news, advertising, weather, driving directions, phone numbers, ski reports, and even this very blog. The list doesn't end there either! Many of us don't realize that there are other sites that Google owns or controls that we also use on a daily basis. Example: Okurt (Google's social network platform that is laying low for now). And now Google is going after Myspace!

So what is the next step for Google? I couldn't even venture a guess. They are already venturing away from the Internet in the advertising world. A couple new features in the Google Adwords program are RADIO & PRINT advertising. Yes you can run your radio and newspaper advertisements through your Google Adwords account. The one arena left for them to conquer is television advertising and to be honest with you. I bet they are working hard at getting that one figured out too.

With so much of our daily life revolving around technology, especially the Internet, it is hard to think of a world where Google didn't exist. So join me in this technological age. A proud participant in the positive progress of our information/communication based world.

I for one am proud to say that I am "Googlependant".

New Steps for Yours Truely ...

It has been a while since I have written a post for "Shades of Gray" and I am truly sorry about that. I've been terribly busy with the hustle and bustle of a workingman's life. That doesn't mean that I haven't had time to think about the events and happenings that have taken place in our surrounding world. Big news like, Apple just released a new operating system (it looks amazing!), California is on fire, the Red Sox won the World Series (Booo!! - I live in Denver now), and my roommate has finally found a job (not really, she is going to serve food for a while. A righteous job but one not worth spending four years at a private college for)! But during all of this I had a thought enter my head. A thought that I am sure has entered you minds and caused a little bit of concern. What am I doing to better myself?

I thought long and hard about this question and came up with a few questions that helped me arrive at an answer and solution.

1. What are my goals?
- A pretty broad question but I think you need to know where you are going before you can decide what you need to do to better yourself.

2. What are other people doing that have the same goals?
- Monkey see, Monkey do is not usually the best approach but if you take time to observe what other people are doing around you and then learn from them, you might avoid making a few their mistakes. Also, different people think differently. It never hurt to have a couple options open or ideas running. You never know which one will work the best.

3. What are my options?
- Keep yourself within range of what you are capable of accomplishing. You don't want to over extend yourself, wasting time and money. If you have some free time, tackle larger projects but if you are finding yourself to be busy all the time, take care of the little things first.

4. Who do I know?
- Friends and Family are the most important thing. They can open doors, teach you things, give you support, and can be there to help you celebrate when you accomplish what you set out to do!

5. What is best for me?
- This one might be the most important. After all, you are trying to better YOURSELF! You are going to want to see an outcome to all of your hard work and it is just that much sweeter when the outcome positively affects you.

These are just a few questions that I started with and helped me find avenues towards bettering myself. If you take time to reflect on what you are all about, the answers just seem to appear. If you want to know what I am currently doing to improve my professional life, feel free to email me at cjnuernb@gmail.com.

All Advertising is Fair in Politics and War

It is about that time again where we as consumers start to become overwhelmed with advertisements. With the traditional spending season approaching, we should gear ourselves for the inevitable onslaught of deals and once in a life-time offers. But corporations and businesses are not the only advertisers that will be squeezing their thirty second ads in between the ten minute segments of our favorite programming.

Politicans will be starting their campaigns soon and with expectations of their budgets running in the billions this year, expect to see and hear them the most. Yes, you did read right. Billions!! With candidates that are hungry for the public eye and who most have already been seen in the countless headlines, this years political advertising should prove to be the most ever seen. Those advertising companies that have had success with political campaigns must be licking their chops.

The candidates this year are not your common, run-of-the-mill, president to be. Each has a unique aspect which might lead to non-traditional forms of advertising. It will be interesting to see how each candidate tries to portray themselves. We could have, for the first time, an African American president or we could be addressing our commandor in chief as Madame. No matter how the election turns out, we are poised for an interesting year of debates, commercials, and accusations.

Your Network: The Life Blood of your Career...

I took many courses while I was in college and as I am a graphic design and public relations major, communication was very important. Classes like inter-cultural communications, small-group communication, public relations, advertising, and marketing plagued my college life. What I have discovered though, in the past few months after graduation, is that I was missing one very important class that was niether offered nor truly discussed. That course being Networking. There should have been courses offered dealing with networking, building, and keeping relationships; business or others. My ability to do these things is proving to be very beneficial but I can't help but wonder what I might have learned if a course was offered. Would I be communicating differently? Could I have taken different steps that might have produced and even greater oppertunity?

Now, some people are just naturally gifted at meeting people and making friends. If you happen to be one of those, be thankful and use you god given gift to advance yourself and your career. To those that may not be as outgoing as they wish or just find it hard to keep in contact with people after they have created a relationship; there is hope yet. I would like to offer a few suggestions that I have found to be very helpful.

-First, and this is pretty simple but extremely effective. Just remember their names. Most people really respond well if you can remember their name after not seeing them for a long time. Do that and that shows them that they are important to you and they will be more likely to remember your name. If they remember you, they are more likely to put in a good word with their friends who may be employed were you want to be.

-Secondly, give them a call. You don't have to call them every other day or even every week to stay in contact. Peoples lives seem to get less eventful the older they get. So call them but only when you have given enough time for something to happen that may stir up a good conversation. The worst is when you call someone and you have nothing to talk about. It makes the call pointless and all your really doing is just wasting each others time.

-Third, being friendly and finding common interest. This one is also a no-brainer and i'm sure you've heard the old addage, you only get one first impression. People remember you if your nice but they will never forget you if you are an ass. Finding common interest is the easiest way to be nice with people. You are learning more about the person you are meeting and vice versa. You'll find that if you know three different things about one person, you will probably never forget their name and how you know them. A very good thing to be able to do when you're walking in for that interview with your friends boss.

All of these are pretty simple and i'm sure most are saying "Duhh!" but some people really just need to be told how to do things. Remember that without friends and a network of people, your career is pratically dead in the water.

These Little Black Words are Changing...

A new English is upon us. The most exciting part about this is that it is already being taught in our schools and none of us are the wiser. What is this "New English" you might ask. It has the same basic principals as the current form of English and is actually readable by those who are still using the "traditional" form. By the time children are 10, they have nearly mastered it while adults are still struggling with it.

It is the way we text!

2 much txting mks u 1 bad splr!

Everyone can look @ this n mke out wht i'm tryn 2 say. This still sounds the same when u spk it but looks entirely diff when u try 2 read it.

Now technically it is not a new language but a form of shorthand for English. I think it is going to replace the current way of spelling in some manner of speaking. It will not happen over night but as more and more generations grow up with txting as an option for communicating, the spelling of words will slowly start to drift to the most common and practiced form.

Txting may just be trend but so far it has lasted and made serious ground as a niche market option. That is the first step to changing everything.