A Tale of a Not So Good Idea (sort-of)...

Graduation can be a daunting time for many graduates. It is a time when we enter the great wide open world and we think we know what to expect. We have been taught the ways of the world through our classes, our life experiences, and through our temporary jobs (serving, bartending, retail ... the list is endless). I, like many of you out there, was feeling rather confident about the coming future but I still thought it a good idea to read up on what other people are doing (one of my steps to better myself). A book I picked up while on vacation, entitled "Breaking into Graphic Design", by Micheal Jefferson, gave me a few ideas that I wanted to employ in hopes of landing that elusive first job.

A quick side note - If you are gearing up for graduation with a degree in Graphic Design. I would highly recommend this book. It has great interviews with professionals in our field that provides extremely useful insight to the wants and needs of those in charge of hiring. It also helps with preparing you for interviews in all manner of speaking. Barnes and Noble carries it and so does the Tattered Book Cover.

Ok, back to the story. So one of the ideas that I stole from this book was to create an introduction package. Not really a new concept but one that I had not thought about. I had also heard about such an idea from a returning graduate that came and spoke in my portfolio prep. class so I was pretty sure this was a worthy use of my time. I spent about a week dreaming up and designing this package that had multiple elements to it. I remember thinking to myself that this is going to kill everyone and I'm sure to get the job I want. Now you might be wondering to yourself, what exactly did I dream up to make myself and many others think that I should have no problem landing that perfect job? Well that’s a secret but I will tell you it involves a CD, a pair of socks, and UPS.

I sent my package out and waited for the responses to come flooding in. It turns out that they didn't. I sent out about twenty-five or so to places all over the country and got nothing back. I got a couple responses back saying that they loved the package but that they weren't hiring any entry-level positions right now. They would keep my resume on file and get back to me if they had a position that suited me. The little bit of wisdom that I am trying to impart to you is take every piece of advice with a grain of salt. Sometimes that advice will work but other times it will fail and fail miserably.

I still think that an introduction package is essential to getting a great job but what I think is even more important and much harder to come by is experience. So my advice to all you out there getting ready to grab that diploma and run. Take every design job you get no matter the pay or the hours. As you grow in experience so will you opportunities and your paycheck. Like I said, take all advice with a grain of salt!

Your Mentors and What They Mean...

This past weekend I went back to Moorhead, MN. (the town where I spent four years of college) to visit friends and family. I got to thinking over a cup of coffee that I'm not sure I would be in the positions I am today without having a couple very solid mentors to guide me along the way. It was then that I realized how much they have influenced my post college pursuits and that I should recognize them for all they have done for me.

I would like to outline a few of the characteristics that I think make up a great mentor and how my mentors have helped me and how yours might be able to help you. First and foremost, a mentor must be someone you are comfortable with. You need to be able to sit back and talk plainly with them. You know, bullshit a little. Talk about the weekend, complain about your job but also ask them serious questions that will help you make some big decisions. Secondly, they have to have your respect. This just makes sense. A mentor is only a mentor if it is someone you look up to or idolize in some fashion. Third, they need to be honest. This is a very important aspect of a good mentor. Some of the best advice that I have received from my mentors has not been what I wanted to hear but in the long run it worked out for the better. Lastly, you have to want to trust them. This notion ties in with the prior three. Trust makes the whole mentor relationship work and can make it terribly rewarding for both members involved.

Now that I have outlined a few characteristics of what a good mentor is all about, let me tell you what they might be able to do for you. Most professional mentors have been in the industry for a while and know people scattered throughout the country. So talk to your mentor, ask them if there is someone they know that they might be willing to introduce you to. This can be extremely helpful if you are moving to a new city and don't know anyone there (this also goes back to the whole idea of networking. You professors, colleges, and friends are a great place to start getting your foot in the door). Also, ask them what steps they or their colleagues have taken to get where they are. They must be doing something right if it has worked out for them. It would be important to ask what not to do as well. You don't need to make the same mistakes that they did. You can make your own and learn from them. Bouncing ideas off of your mentors is another great way to get the ball rolling in your favor. I personally had some really crazy ideas that I thought would benefit me but after talking with my mentors I decided to go approach things differently. Finally, your mentors can be a sort of living Facebook if you will. More than likely your mentor is not solely yours. Other people look up to and talk with them. Through them, you can keep a pretty good beat on what your colleagues are doing and maybe even stay connected with old friends.

So, this morning, I would like to raise my cup of Caribou Coffee to my professors David Boggs and Greg Ness. Both of you were my guide in an uncertain time. You both pushed me to refine who I am, gave me the support I needed to carry through, and taught me invaluable lessons that I will not soon forget. I am sure I am not the only person to be blessed with great mentors so let us toast with our Caribou, Starbucks, or whatever your drinking (it's early otherwise I'm sure it would be some variety of an alcohol infused drink) to our mentors. CHEERS!!

A World Without Google...

Come with me on a mystical ride to a place where Google doesn't exist. A land where search engines are still spitting out random results, offering only one service, and where online advertising is still in the dark ages. It's almost a scary thought for some. I would have to be included in the many that are frightened by the idea of an Internet age without Google. I use Google for Internet searching, email, RSS service, news, advertising, weather, driving directions, phone numbers, ski reports, and even this very blog. The list doesn't end there either! Many of us don't realize that there are other sites that Google owns or controls that we also use on a daily basis. Example: Okurt (Google's social network platform that is laying low for now). And now Google is going after Myspace!

So what is the next step for Google? I couldn't even venture a guess. They are already venturing away from the Internet in the advertising world. A couple new features in the Google Adwords program are RADIO & PRINT advertising. Yes you can run your radio and newspaper advertisements through your Google Adwords account. The one arena left for them to conquer is television advertising and to be honest with you. I bet they are working hard at getting that one figured out too.

With so much of our daily life revolving around technology, especially the Internet, it is hard to think of a world where Google didn't exist. So join me in this technological age. A proud participant in the positive progress of our information/communication based world.

I for one am proud to say that I am "Googlependant".

New Steps for Yours Truely ...

It has been a while since I have written a post for "Shades of Gray" and I am truly sorry about that. I've been terribly busy with the hustle and bustle of a workingman's life. That doesn't mean that I haven't had time to think about the events and happenings that have taken place in our surrounding world. Big news like, Apple just released a new operating system (it looks amazing!), California is on fire, the Red Sox won the World Series (Booo!! - I live in Denver now), and my roommate has finally found a job (not really, she is going to serve food for a while. A righteous job but one not worth spending four years at a private college for)! But during all of this I had a thought enter my head. A thought that I am sure has entered you minds and caused a little bit of concern. What am I doing to better myself?

I thought long and hard about this question and came up with a few questions that helped me arrive at an answer and solution.

1. What are my goals?
- A pretty broad question but I think you need to know where you are going before you can decide what you need to do to better yourself.

2. What are other people doing that have the same goals?
- Monkey see, Monkey do is not usually the best approach but if you take time to observe what other people are doing around you and then learn from them, you might avoid making a few their mistakes. Also, different people think differently. It never hurt to have a couple options open or ideas running. You never know which one will work the best.

3. What are my options?
- Keep yourself within range of what you are capable of accomplishing. You don't want to over extend yourself, wasting time and money. If you have some free time, tackle larger projects but if you are finding yourself to be busy all the time, take care of the little things first.

4. Who do I know?
- Friends and Family are the most important thing. They can open doors, teach you things, give you support, and can be there to help you celebrate when you accomplish what you set out to do!

5. What is best for me?
- This one might be the most important. After all, you are trying to better YOURSELF! You are going to want to see an outcome to all of your hard work and it is just that much sweeter when the outcome positively affects you.

These are just a few questions that I started with and helped me find avenues towards bettering myself. If you take time to reflect on what you are all about, the answers just seem to appear. If you want to know what I am currently doing to improve my professional life, feel free to email me at cjnuernb@gmail.com.

The "Magic" in Creativity

A couple of days ago, I was sitting in my apartment watching one of the new shows that are being premiered on all the national television channels. The new episodes or surprising plot twists were not what caught my attention. The commercials are what really reached out and grabbed me. Not all commercials I guess, but one inperticular stood out. It was a commercial for Hewitt-Packer laptops. It went like this:

Gwen Stephanie was walking around, Japan or some oriental country talking about all the benefits that this laptop brought to her work. She mentioned that there is a "Magic in creativity." She also said that you can't just turn it on and off but it just sort-of happens and when it does, she is able to create her wonderful masterpieces.

That little segment of the thirty-second ad really kinda struck a cord with me. As a member of the creative community, I would have to disagree with Ms. Stephanie. As a graphic designer, I am asked on a daily basis to be creative and create work that millions will deem worth purchasing or paying attention to. My whole life revolves around me being able to turn my creativity on at 8a.m. and off at 5p.m. (sometimes much later). I do understand what they were trying to say in the ad. That she takes inspiration from her surrounding world and that she doesn't know where or when something will inspire her. Still, as I sit here in my cubical with nothing to inspire me but my wandering thoughts and a brief conversation with my supervisor. I can't help but think, what if the world really knew what advertisers, marketers, and designer went through on a daily basis. Do you think that we would be idolized just like those musical performers who are "SOOO CREATIVE."

I'm not sure what we do is as glamorous or as individual. Not that most of those performers do everything on their own either but I think you get what I'm trying to say. So I would like to make a toast to those of you out there who are like me. A member of the creative community that has been over-looked by the public. We are the true creative gods that have found a way to be creative on command.

All Advertising is Fair in Politics and War

It is about that time again where we as consumers start to become overwhelmed with advertisements. With the traditional spending season approaching, we should gear ourselves for the inevitable onslaught of deals and once in a life-time offers. But corporations and businesses are not the only advertisers that will be squeezing their thirty second ads in between the ten minute segments of our favorite programming.

Politicans will be starting their campaigns soon and with expectations of their budgets running in the billions this year, expect to see and hear them the most. Yes, you did read right. Billions!! With candidates that are hungry for the public eye and who most have already been seen in the countless headlines, this years political advertising should prove to be the most ever seen. Those advertising companies that have had success with political campaigns must be licking their chops.

The candidates this year are not your common, run-of-the-mill, president to be. Each has a unique aspect which might lead to non-traditional forms of advertising. It will be interesting to see how each candidate tries to portray themselves. We could have, for the first time, an African American president or we could be addressing our commandor in chief as Madame. No matter how the election turns out, we are poised for an interesting year of debates, commercials, and accusations.

Your Network: The Life Blood of your Career...

I took many courses while I was in college and as I am a graphic design and public relations major, communication was very important. Classes like inter-cultural communications, small-group communication, public relations, advertising, and marketing plagued my college life. What I have discovered though, in the past few months after graduation, is that I was missing one very important class that was niether offered nor truly discussed. That course being Networking. There should have been courses offered dealing with networking, building, and keeping relationships; business or others. My ability to do these things is proving to be very beneficial but I can't help but wonder what I might have learned if a course was offered. Would I be communicating differently? Could I have taken different steps that might have produced and even greater oppertunity?

Now, some people are just naturally gifted at meeting people and making friends. If you happen to be one of those, be thankful and use you god given gift to advance yourself and your career. To those that may not be as outgoing as they wish or just find it hard to keep in contact with people after they have created a relationship; there is hope yet. I would like to offer a few suggestions that I have found to be very helpful.

-First, and this is pretty simple but extremely effective. Just remember their names. Most people really respond well if you can remember their name after not seeing them for a long time. Do that and that shows them that they are important to you and they will be more likely to remember your name. If they remember you, they are more likely to put in a good word with their friends who may be employed were you want to be.

-Secondly, give them a call. You don't have to call them every other day or even every week to stay in contact. Peoples lives seem to get less eventful the older they get. So call them but only when you have given enough time for something to happen that may stir up a good conversation. The worst is when you call someone and you have nothing to talk about. It makes the call pointless and all your really doing is just wasting each others time.

-Third, being friendly and finding common interest. This one is also a no-brainer and i'm sure you've heard the old addage, you only get one first impression. People remember you if your nice but they will never forget you if you are an ass. Finding common interest is the easiest way to be nice with people. You are learning more about the person you are meeting and vice versa. You'll find that if you know three different things about one person, you will probably never forget their name and how you know them. A very good thing to be able to do when you're walking in for that interview with your friends boss.

All of these are pretty simple and i'm sure most are saying "Duhh!" but some people really just need to be told how to do things. Remember that without friends and a network of people, your career is pratically dead in the water.

I know I've been MIA ...

Hello Everybody! Sorry it has taken so long for me to start writing again. I've been a little busy and now, finally, i have some time to sit down and reflect. But before i do that, maybe i should clue you in on what i have been up to.

I no longer live in Moorhead, MN. Actually I have moved far away to a small little town called Denver, CO. (just a little bit of dry sarcasm there). It has been a good move so far and I'm slowly assimilating into the busy city life. I'm currently working as a graphic designer with the Creative Group, a temp agency that is based here. The work through them has been great and I'm loving every minute of it. That's about all the news that I have. Sorry no great stories or anything. :(

I've lost my train of thought on what I was going to say. It's a pitty really, I had something profound and enlightening to say and it just escaped my brain. Well i guess you will have to check back later to see what life altering thoughts I had!

A Good Black Night...

Have you ever been sitting around late at night and not sure of what you can do with a tennis ball, some lighter fluid and a lighter? No? Well neither had we until a couple nights ago when my room mates and I we sitting around talking about random things. Tennis became the subject and then we started talking about "Fireball" from the sitcom "Friends". We thought it was a funny idea.

Now this night happened to be a little different than all the other nights where we have sat around and talked. You see, it was the fourth of July and we had just came back home from the fireworks show. We were all feeling a little adventuresome so we decided to give "Fireball" a go. It turned out to be more fun than we had ever thought! Somme of the photos turned out to be really cool. A friend and I figured out that if we gave the camera a slow shutter rate and a did a couple other adjustments to the settings we got this really cool effect.

I think the photo speaks for it's self. I'm not sure how legal it is to light a tennis ball on fire and hit it back and forth on the street but a cop drove by one time and didn't seem to care too much.

So if you are ever sitting around with a tennis ball in hand, wondering what you could do to entertain yourself. Simply find some lighter fluid and a match. It will be a good time ... I guarantee it!

These Little Black Words are Changing...

A new English is upon us. The most exciting part about this is that it is already being taught in our schools and none of us are the wiser. What is this "New English" you might ask. It has the same basic principals as the current form of English and is actually readable by those who are still using the "traditional" form. By the time children are 10, they have nearly mastered it while adults are still struggling with it.

It is the way we text!

2 much txting mks u 1 bad splr!

Everyone can look @ this n mke out wht i'm tryn 2 say. This still sounds the same when u spk it but looks entirely diff when u try 2 read it.

Now technically it is not a new language but a form of shorthand for English. I think it is going to replace the current way of spelling in some manner of speaking. It will not happen over night but as more and more generations grow up with txting as an option for communicating, the spelling of words will slowly start to drift to the most common and practiced form.

Txting may just be trend but so far it has lasted and made serious ground as a niche market option. That is the first step to changing everything.