Staying in the Black

Recently I was watching the television and it occured to me during one of the comercials that I was witnessing a new era of Advertising. It was something so suble that had I not just been talking about advertising with a couple friends, it would have most likely remained aware to me only in my subconcious.

I'm not sure how to refer to is so I'm going to give it the name of "2X Advertising." It is still the traditional advertising but with a little twist. An Ad within an Ad.

It happened while i was watching TBS and an ad came on for the television show Monk. Nothing out of the ordinary took place in this commercial but i noticed the purposeful positioning of Windex throughout the 30 sec span. It seemed like TBS or whom ever was responsible for the making of the commercial went out and got Windex to pay for product placement with in their own ad.

If this is the case, then i think this could really affect the way we approach commericals. With the ever rising price of the Superbowl Commercial slot and television commericals in their own right, smaller businesses need to find a way to make tv commercials more affordable. This could be the answer. Business might not have to break the bank and stay in the black for the quater.

Soon we could be watching a commercial and not have any idea who they are advertising for. Only time will tell.