The Impossible Client...

To everybody out there, I am sure you have worked with a very difficult client. I will bet that each of you could tell me, in a heart beat, the name of your client and the project you worked on that made them go down in your personal history as the toughest to satisfy. It might have been that they were constantly changing their mind or maybe it is that they had no clue about what it is exactly they wanted. Maybe they expected the world and never understood that it came at a price (that they were unwilling to pay). Whatever the case may be, we have all gone through that torture at one point or another.

This may be true but I think there is one client many of you might have over looked. Someone for whom you have done countless work, who is the hardest client of all to please, and they pay next to nothing for your services. I am referring to the person staring back at you in the mirror.

As you might be aware, I am currently in a personal re-branding phase and it has been made painfully clear that you are your hardest client. If you think of this in a logical perspective, this doesn't make a lot of sense. Who else knows you better than yourself? That is the ultimate goal when doing work for someone. Truly understanding who this person is, their likes and dislikes, and what they are trying to convey to those interested in them. The difficulty comes when you are trying to interpret how other people are going to view you. You have to remove yourself from yourself (this is as difficult to explain as it is to actually accomplish) and try to complete work with an unbiased opinion. It can also be difficult for those of us who are closet perfectionist to decide when enough is enough or when to push it further.

You can get around these problems pertaining to creating work for yourself by asking a friend or colleague to assist. If they are gracious enough, they might be willing to do it for free if in return you do the same for them. Defiantly a fair trade because more than likely they struggle with the same difficulties. This doesn't mean that it won't be any easier but you do avoid the problem of designing in a vacuum. Having someone's opinion can be an invaluable advantage when trying to re-brand yourself.

The benefits that can come from doing work for yourself or working with colleagues on your own material can very easily out weight the negatives. Be aware of the questions you are asking yourself, take note on how you respond, and if you would want your client to respond differently. Try asking yourself different questions to see if you can learn more from different methods of questioning. When doing work for yourself, you have the greatest opportunity to experiment on workflow, interviews, and creativity. Don't set to many limits and let yourself explore the usually unimaginable.

Update from Yours Truly...

You may have noticed I've been blogging a little more recently. This is occurring for a few reasons and I'd like to take some time and let you know why. First and foremost, I haven't blogged in a while which means that I have a lot of posts building up in me and I need to get them out before they escape my memory. Secondly, I am making a conscious move to increase my virtual presence and identity. One of the best ways I know how to do that is by blogging. The more posts I have out there, the more I appeal to the masses and touch on subjects they want to read about... hopefully. Lastly, I am currently in a rework phase on my personal website and I've been thinking that I might incorporate a blog into it as well. My personal website blog will not only contain posts from Shades of Gray but other posts as well that you won't find here. You'll have to check it out when it is complete. Right now I'm hopping to have my website up and running by Nov. 13th ... I'll keep you posted on that. I want both my blogs to run parallel to each other with each one touching on certain subjects while leaving certain topics for one or the other. I'm really excited to see how pairing these two blogs together will work.

Since I don't have anything profound to leave you with, I think I'm going to take this opportunity to end this blog with a couple quotes. They are some of my favorites so I hope you enjoy. Both are from Stephen Leacock.

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

It may be those who do most, dream most.

I am a great believer in luck, and I find the harder I work the more I have of it.

The "Yes" Man No More...

As a young designer, I left college with the mentality that I should always say that you (my client) are right and yes I can do that for you. I guess I felt that if I said no, that my clients would have their "feelings" hurt or that I would develop the stigma of the designer who couldn't measure up. After having dealt with clients that are either well informed or completely unaware, my stance on being the "Yes Man" has changed. Some people understand design like they understand rocket science. They know it exists but are completely oblivious to the amount of work and thought that goes into some of the simplest creations. It is a completely foreign language that they simply cannot understand. Designers understand the complexities that are inherent when it comes to developing good design from scratch, but "Joe the Plumber" doesn't (sorry... but I had to use this terminology. I just couldn't pass up the opportunity to be like the Pres. candidates!).

I am not saying that you should say No to everyone that comes knocking at your door asking for design. Really, I think you should say that you can work with them no matter what but you need to set certain rules and criteria when it comes to working with people that are uninformed. Expressing your concerns upfront with your client can be the foundation to an open communication and trust. That is usually what it boils down to with people that are uninformed. They need to know that they can trust you to accomplish exactly what they are expecting from you.

This is all great but I haven't really given you a real life example for you to see exactly what I mean.

Let's say you have been doing work for a client for the past three months. The work has been pretty steady and they have worshiped you for the hard work and the excellent designs you have provided them over and over again. You're two days away from the deadline to complete all the elements for their campaign. You agreed to a definite list of deliverables and the deadline is absolute. Now your client wants to add four more pieces of collateral and three more pages to their website. What do you say?

First I think you need to sit down with them and really discuss what it is they are asking for. Make them completely aware of the amount of working they are now asking you to do. Bring your planner so that you know what you have already planned for the next couple days. Ask yourself "is this even close to being feasible" and "how much more work do you want to do for this client?" Obviously you need to let them know that the cost of your services is going to increase because of the amount of work has also increased (In most cases, they are already expecting this but it is best to communicate everything that will be affected by this last minute addition... always best to cover yourself just incase). If you can't possibly complete everything by the drop dead date of a couple days out (which is the probable outcome of your conversation), you need to start cutting desired work or pushing them past the deadline. Create a list of everything you have remaining to complete and say, "what do you want to cut from the list of deliverables" or "what is least important to you?" They need to know that these last minute additions have consequences. Be sure you get them to sign off on a final decision ... again just to cover yourself.

Most of you probably understand why this is important. Like I said earlier, you need to have an open line of communication at all times with your clients. They will appreciate it and communicating with them will make your life ten times less stressful. All this is to ensure that your client doesn't take advantage of you and your work ethic. This is a lesson that they teach you back in elementary school and one that can be used throughout your life. If You Give a Mouse a Cookie is a great book (a children's book but it carries a great lesson within). It speaks exactly to the point I am trying to make but puts it in the simplest of terms. Basically what the book is saying is that if you give in once, the person asking for the favor is bound to think you will give in again and then start to take advantage of you. You should check it out (If someone asks why you are checking out a childrens book, you can blame it on me). Your clients need to know that at some point you can no longer be the "Yes Man".

Check these out...

Lately, many of my post have been about what I've experienced in the past year and a half of working. I know that these insights can be very helpful for many of you who are just now entering the design profession or thinking about pursuing a career in design. Most schools that I know of don't offer a course on the abstract working life and therefore I hope these post have been helpful. It is my hope that you can take from these post what you need to be better prepared for what is inevitably going to come to you. Still, what I've come to realize is that there is so much more out there to supplement what I've been saying since the inception of this blog. So today I'd like to take some time and mention a few of the other sources that have exposed me to valuable information. I'm not saying you have to read or watch any of the following to become successful but it is never a bad thing to be informed about what is out there. So with out further adieu, my list of external sources:

Helvetica (the movie) - Yes, I know what you are thinking. They made a movie/documentary about a font. Not just any font mind you, but possibly the most successful font ever. It is worth checking out to hear what some of the greats say about typesetting and font creation. It is interesting, informative, and unique which makes it a near absolute must (at least in my mind). I'll warn you. If you are feeling slightly sleeping, I would not pop this movie in the DVD player in hopes that it will keep you awake. This is not the action packed documentary like Super Size me but I'm still highly recommending it to all designers out there.

The Art of Looking Sideways - I've blogged about this book before but I really like this book and think every designer should read it at some point of their life (sooner rather than later). Written by Alan Fletcher, this book offers intellectual insight into the mind of a great designer. It covers his inner thought on life, design, art, communication, and so much more. He kept notes most of his life and this book is out come of that. Phaidon says this about it, "An irresistible visual and verbal feast for everyone who enjoys the creative interplay of word and image." Can you think of a better book for designers?

Breaking into Graphic Design - This book really helped me prepare for the interviews that most of you will experience in the coming months. Michael Jefferson is a designer just like you and I. He is young and had many hardships in getting a job. He kept notes on what he felt he did right or wrong and then went back and interviewed those that interviewed him. It is really interesting to hear what some of the top agencies are looking for and how they think you should interact with those who are going to be hiring you.

How Magazine - This magazine is a really useful tool for designers of all ages. There are columns that offer advice to those looking for jobs or are in need of direction for their small design shops. Along with all this, I've found that this publication can be a great place to look for creative inspiration. If you are a little hesitant about subscribing to How Magazine, don't worry. There is a website that offers nearly the same amount of help, advice, and info.

AIGA - I'm am almost sure that most of you out there are already more than aware of this organization. Still, believe it or not, there are some people out there who are unaware of this seemingly invaluable group and this is my chance to inform them. This international organization is the largest grouping of creative professionals. It is a great way to get involved with the design community and develop an excellent network of creative friends. Through AIGA, you have access to endless contacts, great design inspiration, and competitions that can boost you to international stardom (that might be a stretch but not entirely unlikely).

I know there are other pieces of literature and movies out there that I am sure are more than helpful. I thought it best however not to drown you in words all at once. What I am thinking is that every now and then I'll drop post like this that will point you in their direction. So keep a keen eye open for more post like this. I promise that the above and the more to come will help you in some manner. You will never know unless you check them out.

The Economy and a Designer...

The economy is in shambles. It's kind of scary to hear that all the "experts" are saying this is an international crisis. It is no longer just an American problem but the entire global community is facing a financially uncertain couple years. I have no doubt that we all will come out of this with bumps and bruises on our nest eggs but I don't think we (the general public) will be missing any arms or legs. That being said, everyone seems to be cutting cost where ever they can. Some are driving less, cooking meals at home instead of eating out, shopping at Walmart, and reconsidering their everyday expenses. For many business owners this is a very bad trend that could possibly lead to many of them going out of business. However, as a young designer, I am not so worried. I might even go as far as to say I'm secretly smiling.

I was once told that a smart business practice is to spend more advertising money when the economy is on the down and out. Why you might ask? Honestly, I'm not entirely sure but I've been hearing that more and more. Spend more money now to gain a competitive advantage. It goes against the typical thought process of save your money for a rainy day. However, when you sit down and think things through a little bit, it starts to make sense. All of the competition is sitting back waiting for things to get better while you are out there gaining recognition and impressions on your customers. Still, how does this effect a designer. More importantly how does this affect young freelance designers that are just entering the design community. Here is the silver lining in all of this mess that is constantly swirling around us.

As young designers, we are cheap, fresh, and hungry for work. Like I said, businesses are trying to cut cost where ever possible. One place where they can cut cost is by using young freelancers with little overhead costs compared to the large design agencies that are more expensive. This means that there is a lot of freelance work out there. Even more, there are a lot of freelance jobs out there that would normally go to agencies but are now on the open market for all to bid on. What better way to beef up your portfolio than to get a bunch of work from a variety different businesses. It can also be nice because typically, younger designers are not making millions of dollars. Freelance work can pad your wallet and help with paying the bills.

So where does someone find freelance work? Good question. Most of my work has been through my network of friends and co-workers but there are also web sites out there for freelance creative professionals such as ourselves. A few that I know of are: Craigslist, Elance, and iFreelance. I am sure there are more and if anyone knows of any please share for the rest of us to check them out.

I guess what I'm trying to say to those young designers out there is just to sit back, breath deep, and realize that this economic fall out isn't such a bad thing. Take advantage of all the work out there, get your name noticed and who knows, you could make it big.

The World of Freelance...

It wasn't too long ago that I graduated from college. I gave myself about 30 seconds to catch my breath and then I busted out of the cocoon of the college environment and crashed into the real working world. Literally, the next day, I had someone asking me if I was interested in competing for a freelance job. It was then that I realized no one had ever explained anything to me about freelancing. I was slightly overwhelmed. Instead of dragging my heals, I accepted the challenge and landed my first job.

It is hard for me to believe that my school is the only one who doesn't offer freelance 101. Although there were plenty of business courses to take, I took none. I thought my time would be better spent learning how to communicate and understand people. So, today I'm going to offer up a few suggestions that I have learned either the hard way or by observation and discussion.

1. Get Everything in Writing - There is nothing more powerful than something in writing that proves your point. You don't need it to be a physical piece of paper, emails and txt's work just fine too (just be sure to save them ... don't delete them. DUH!). This way if the unthinkable happens and your client refuses to pay, you have documents that will hold up in court.

2. NETWORK - I can't press this more. Knowing people and being visible is the only way you are going to achieve any kind of success. If you are freelancing right now, you probably already know this but some people think work is just going to fall on your laps. It won't. There are plenty of groups and organizations out there that are solely meant to facilitate freelancers. Find them and love them.

3. Rehearse - You will never know what a client is going to say but you can pretend to have the interview with them. It is better to walk in somewhat prepared then not at all. Have your rate prepared, a tentative timeline for completion, the file formats that you are going to provide, and questions about the project you need to have answered. If it helps, get a friend to act like your potential clients so that you can practice in front of people.

4. Look Professional - I know we are all designers and we like to march to our own drum but don't show up in jean with holes in the butt and bed head. Look like you care.

5. Use Good Interviewing Techniques - the simplest of things can sometimes make the biggest impact. Keeping eye contact, taking notes, moving your head slightly and keeping you posture somewhat erect are all good practices. People feel like you are really listening (you really should be listening too).

6. Keep Track of Expenses - It is amazing what you can write off in your taxes if you are a freelancer. Everything from pens to possibly even your car can all be business expenses. Be careful not to go overboard and expense everything you own. The government doesn't appreciate that too much and I'm almost positive it isn't legal.

7. Invoice - A lot of professionals would like invoices for their own records. Provide one just in case. It makes you look a little more professional.

8. Confidence - If you can project confidence and knowledge about the project, your client will be reassured he or she has made the right choice in you. Speak with a professional tone, use good interviewing techniques, and be relaxed are great ways to show this. Make sure that your client leaves trusting you will accomplish what they want. It makes the whole process go much more smoothly.

These are just a few of the things I've realized since entering the professional world. I know there are countless other lessons to be learned and when I experience them, I'll be sure to pass them on to you. If you have anything you think needs to be added, please let me know and I'll append my list. I'd like to get a really long list so your input would be greatly appreciated.

Walk or Talk...

So here is the typical cliche... do you talk the talk or walk the walk? In the context that I'm thinking, neither is better then the other. I'm referring to your personality, your passion, and your drive. I think that all of us (not just designers and such but everyone out there) are one or the other.

The question now is how did I stumble upon this revelation. To be completely honest, I didn't. I was talking with a friend after getting home from the cantina and he made me aware of the two types of people. We were talking about how people socialize (network) in any given situation. There are people that can spark a conversation with anyone and make them aware of who they are and what they are all about. Others let their work speak for themselves.

Let's start with those that are the social butterflies (the talk the talk type). They are the kind of people that you place in the middle of a room with complete strangers and when they leave, not only are they friends with everyone but they have hook-ups (not the Martha Stewart kind... legal) for everything you can imagine. You need to get your shoes fixed or your art sold, they know someone who wants to help them out. Everyone could use to have this personal trait but as designers, this is invaluable. I've said it before but your network is the life blood of you career. The more people you know, inevitably the better off you are going to be. People are always looking for design and talking to their friends about it. Your friends are always going to recommend their friends over someone they have just heard of.

For those that don't necessarily fall into that category (which I'm not sure I do), you fall into the walk the walk group. These people are not the most outspoken in the crowd but when it comes to their work, they live, breath, and sleep it. They believe in what they are doing so much that they think their actions speak louder than their words. This category of people relies on their work to grab attention and bring in business. Not a bad way to do things but you need to have patience and time because recognition doesn't happen overnight.

It was interesting to hear what he had to say. My friend is definitely the talk the talk kind of guy and the more I think about it, i would classify myself as the walk the walk type. Both categories are completely capable of networking and being successful. They simply go about it differently. I'm curious what you think about this. Where do you fit in? Let me know what your thoughts are or if you think things are not that simple.

The Elusive Muse...

Like many of you, my loyal readers, I am an artist. I'm an artist in the strictest of terms and in the loosest. Graphic design is a passion, a hobby, and a life style but so is the fine art world. As with any one involved in the world of art, we draw inspiration from the world around us. Sometimes we passively observe the happenings that surround us and let it guide us as we create and other times we actively search out that defining moment that opens the flood gates of ideas and creativity. Whether you search or wait to be discovered by inspiration, everyone has their own methods of breaking through the barrier.

Personally, I have two separate paths I take when searching out inspiration. The first path I take is just that; literally I leave where ever I am at and go for a walk. I have no destination in mind except that I will inevitably end my walk back where I started. It is easier for me to dive back into my work with what I observed still fresh in my mind. I try not to put a time constraint on my roaming because I'm never really sure if I have taken in all that I can. Still, sometimes the deadlines are pressing and I must gather my thoughts sooner than I may wish so that I can deliver on time. The other path (this time more figuratively), is a pretty common practice amongst the designer community. Music has a way of opening a can of creativity. I've talked to countless designers and others that interact with creative people and in almost all cases they say that music has a guaranteed presence in any setting. Maybe this is the case because music is an art in itself and that fuels the fire for most of us. I can't say one way or another but for some odd reason, now that I've been thinking about it, I think they did a study on it sometime. I'll look into it and report back later on what I find.

Anyway, no matter if you fall into the common or the uncommon, everyone has their muse. We constantly seek out external elements to spur our imaginations in hopes of uncovering something even more elusive to most, originality. The lucky few of us stumble upon it with very little work while others search their entire lives. Unfortunately, originality and creativity goes hand in hand. You can have creativity without originality but not very often can you have the opposite. You're muse is there to help you along the path and push you closer to your inevitable goal. Finding the elusive muse to do that can be the hardest part.

As always, I'd like to hear your thoughts and more specifically, I would like to hear what you do ignite creativity and originality. Shoot me an email or leave a comment and I'll try to get back to you.

Did You Miss Me?...

Welcome to the real world. I have to keep telling myself that everyday after work. A little over a year ago I was accustomed to waking up a few hours after the sun and crawling into bed a few hours before the next morning beckoned me to do it all again. Now however, the sun and I compete to see who can rise first and I am sorry to say that in my old age, midnight is turning out to be nearly impossible (excluding weekends of course). What I am trying to convey to you, my loyal readers, is that I have had absolutely zero time for anything outside of work. It should come as good news to you out there that I am once again in control of the ceaseless barrage of responsibilities and have now discovered time to blog once more.

So you may ask yourself, what is it that I have been up to in the past three months that I have been M.I.A? Surely there are some stories that need to be shared or some insight that I have stumbled upon as I gain experience in the working world. As far as stories go, I have a few that will make for a good read and they will come in the next few posts. They are laced with helpful knowledge and even some humor. The insight which seemed to appear from time to time in my weekly posts has not left me. I am bursting at the seams with advice that in the past few short months I have acquired. Words of wisdom from people who I greatly respect in both the business and advertising world will be shared along with new designers and new places of reference. There are a few books that I can't recommend more highly that will change your perspective on employment and design. As always, I will continue to share my personal life lessons and hope that you, my readers, take from them what you want.

If it isn't obvious yet, let me make this extremely clear and concise. I'M BACK! Check back as frequently as you'd like because I am going to try and bombard you with posts to the point you might as well be reading a novel.

Hello Strangers!

Well, it has been a while. Nearly a month since my last post and it's my guess that you thought I dropped off the face of the earth. That's not quite the case but pretty close. My life as of late has consisted of me waking up, going to work at 6 am, eating lunch at my desk, leaving work at 8 pm, cooking dinner, and going to bed. I know, you're envious of my non-existent social life. I'm not. For me, the perfect working life is a healthy balance of work and play. Still, a crazy schedule is the kind of work life we, as designers, have chosen. When things need to get done and out the door, you can't say that I have to meet my friends for a happy hour and that this can wait till tomorrow. You have a deadline and it needs to be met.

Fortunately for you and I, this is not the norm year round. I have discovered that having a job in the design/advertising field means that sometimes you have ridiculously long hours and other times not. My professors warned me about this very thing my sophomore year of college but I didn't realize that even though you are sitting behind a desk, you leave work exhausted. Thirteen hour days take a tole on you.

I just thought I would post something to let everyone out there know that things are slowing down for me and you should start to expect the regularity I once possessed for my blog. I am hoping that next week I can resume my Who Are We posts and offering advice to those that seek it. I've got a few good blog ideas sitting on the back burner so keep a keene eye out for new posts!

Who Are We (Part:18)...

When giants are mentioned, most people tend to think of huge illiterate men hobbling around with massive clubs. That or the baseball team out of New York. This week however, my weekly entry into my Who Are We posts is a giant of another kind. His work is known through out the world and he is sought out for work, advice, and inspiration by some of the greatest people on earth. When I mention his name you will undoubtedly say "Of course.. it was only a matter of time till he was mentioned" or "Who?" If it is the latter of the two, you may want to do a little research of your own. This guy is "designer royalty."

Who is this giant in the design/marketing community? None other than Pat Fallon of Fallon Worldwide. He founded Fallon in 1981 and has seen success in every dimension of the word. Known internationally for their ability to deliver results without breaking the bank could be the key to their success. It could also be that Fallon employs some of the best talent out there and has clients that place complete faith in the work they produce. With clients like Sony, Purina, Time, and NYSE it's hard not to gain international recognition. Fallon has experienced such success that they have reached a level where they can be selective with their cliental. They aren't exclusive because they feel like it. Pat Fallon creates a very personal relationship with each of his clients and that just isn't possible with hundreds of clients.

Pat Fallon released a book a couple years ago named "Juicing the Orange." It was recommended to me by Greg Ness of Sundog (a former professor of mine whose agency has a great blog worth checking out as well). I'm currently reading this book and so far I can't seem to put it down. It's a book that delivers invaluable advice and opinions on the creative marketplace. The insight that Fallon's book provides makes it a must read for any designer of all ages and experience levels.

Check out Pat Fallon and his book "Juicing the Orange." Let me know what you think. As always, if you have anyone you think belongs in my weekly posts of Who Are We, let me know and I'll check them out. You could see them up here soon.

Disconnected and out of touch...

I've been MIA for the past few days. This was planned and much needed because I have a feeling the flood gates are going to open and I will be drowning in work for the next two months. So I have taken time to take a few deep breaths and am now ready to dive deep into endless hours and constant work. The best part about this weekend vacation to rural Pennsylvania was that I was completely disconnected from everything. I had no internet access, no phone reception, and only a couple channels of television which were constantly showing golf (I love golf but after two hours I can do without watching it). So what did I do? I read. I read a couple books about our little design community. These books offered advice, tips and tricks to make it in our field, and even some humor about the stereotypes we designers are given. They were great reads and I'll be making a post soon about books to look into as a designer. I figured in a month or so it would be great to have a list for summer reading.

Now you may ask yourself, why do we care what Chris did on vacation. Good question and really I'm using my relative abandonment of technology as an excuse for me not having a post for my Who Are We series. I use the internet to do the majority of my research so it was nearly impossible for me this weekend. I promise I'll have one tomorrow. You should check back to see who I've decided to highlight this week.

This isn't the only reason why I've decided to mention my weekend plans. It dawned on me a couple days ago that even though I was on vacation, I really wasn't. I was still reading about graphic design, I was still out networking and picking up clients, I was even still designing (albeit on a napkin in a bar one night but it may have won me some work... so it counts). I think that as a young person still trying to secure my place in the graphic design community, I have learned that you are never really done working. You may be at the office for ten to fourteen hours a day but that doesn't mean when you walk out that door your are done. At the bar talking with people, you may be networking which is helping your freelance career. Even while you are sleeping, you mind should be subconsciously thinking of graphic treatment, typography, and color choice.

Don't misunderstand me. I don't mean that if you are not dreaming of design you are a bad designer. I am just saying that there are people out there that are. They eat, sleep, and breathe design. There is not a single activity or second that is dedicated to anything else but their design career/work. Maybe as you gain more experience and amass a larger reputation, you can afford the luxury of complete relaxation but I tend to think that isn't the case. Our field is a highly competitive one and to play game with all of the competition out there, you have to make some sacrifices. Thankfully we have a field that allows for work to be fun, exciting, social, and evolving so this level of dedication isn't awful and dull. So think about your level of commitment and ask yourself, "Am I disconnected and out of touch with the design field, or am I living design?"

Who Are We (Part:17)...

I started this week off by looking through some of my past Who Are We posts. I checked out their sites and looked through a lot of their blogs. I found myself browsing through Carole Guevin's blog NetDiver (I have recently become a huge NetDiver Junkie) and stumbled upon a designer by the name of Jesse Kaczmarek. His worked looked interesting and jumped out at me from a quick glance. I dove deeper and soon realized that this was not just some lesser known designer. He has done work for clients that would make an average sized design agency drool yet he remains a one-man shop out in New York. Clients like BMW, GE, HBO, Motorola, Pepsi, Porsche, Red Stripe, Sony, Target, and Virgin Mobile don't just come knocking if you're a mediocre designer. They want the best and only hire the best.

Jesse Kaczmarek's designs seem to be geared towards a very simplistic approach while still maintaining a high level of viewer interest. He is able to convey an elegance with a simple treatment of color and direction. Even within a small color palette, Jesse creates vivid, eye catching work that is classy and sophisticated. It is no wonder why these big name clients have gone with him for some of their design work. I am not the first to realize that Jesse is a great designer hidden within the millions living in New York. Google search him and you'll get pages after pages of people praising the incredible work he has created.

Check him out and let me know what you think. I'm always looking for people to add to my Who Are We posts so if you have someone you think belongs up here, let me know. I'll look into them and you could seen them up here soon.

When To Wage War...

We designers are artist. Because this is so, it is hard for us to separate ourselves from our work. It's not a bad thing to be proud of you work. It's OK to think that your work is the greatest thing to grace the pages of some publication. Inevitably though, someone will disagree with your choice to place a chunk of text somewhere within YOUR design. They are not Satan because they would have done things differently. They are entitled to their own opinion and it is just that, an opinion. Now where this can cause a little turbulence is when that person with the opinion is your boss or art director. This forces you to make a decision. Do you take their advice and run with it or do you dig your heels in and say this is the way MY design is going to look.

I'm not sure either direction is the best option. If this person is your boss, more than likely they have worked their way to the top and probably have a pretty good idea of what they are talking about. So their advice should not fall upon deaf ears. Still, always take all advice with a grain of salt. Another thing you might want to do if you feel that you have made the right decision is explain why you did things the way you did. Your boss may not see things the same way you have and with a little explanation your decision may turn out to be the right one. You can then revel in your brilliance and indulge in a little self satisfaction.

So when do you wage war over your designs? Never? No. Sometimes you need to stand up for your designs. I think some times clients feel like they know more than you do. Are they designers? No. Have they studied art, design, and communication? Probably not. So grab hold and take it to them.

Now I'm not saying you should walk in, get in their face, and say listen here... I know what I'm talking about and you should shut up and just go with it. Take information to support your claim. Offer up to them your thinking and process behind your designs. Give them a few options that may offer some of what they want and some of what you think needs to be present. The most important thing to remember is that they are the ones that are giving you the money that puts food on your table. When it comes down to it, they are the ones paying for it and have the power to veto your entire design.

Designing for yourself is easy. Designing for others is hard. If your going to be a good designer you must learn that it is about compromise. You are entering a service industry. It's not quite like McDonald's where the customer is always right but it's not far off. Clients and Directors almost always enter a project with a preconceived notion of what the end result is going to look like. Each person has their own ideas and the difficult part about being a designer is finding a way to solve the design problem while still incorporating everyones thoughts. Understanding each individual involved in the process and what their expectations are can be extremely helpful. Know your client, know their product, know their market and you'll know when to wage war and when to surrender.

Who Are We (Part:16)...

There are some designers that are well known. There are even some designers with a Wikipedia page. In most cases that I have found, those that have a Wikipedia page have at most a couple paragraphs about their life and their contributions to the design community. This weeks addition to my Who Are We posts trumps that because not only is his work amazing and known all over the world but his Wikipedia page is the longest of any designer I have stumbled across. It's crazy to think but you can almost judge the importance of an individual by the length of their Wikipedia page, but that is for another post.

Neville Brody is a graphic designer, typographer, and art director. He has been in the industry longer than I have been alive. This is a great accomplishment because of all the changes our field has undergone in the past 20 years. Yet he still remains current and an exceptional designer. If you are into the music scene and are thinking about gearing your graphic design career in that direction, this is a man you must know and worship. He has done record covers for multiple artist including, James Brown, The Covenant, Level 42, and many others. His accomplishments don't stop there. He has been an influential component in experimental typography through many different mediums. The kicker, that sets this man apart from most other designers, is that he wrote a book. Big deal you might say because there is a flood of graphic design books out there. His book is different. It is the world's best selling graphic design book with over 120,000 books sold. Not too shabby Neville. In case you are curious about this book it's "The Graphic Language of Neville Brody" by Jon Wozencroft. I haven't read it yet but I just bought it off of Amazon and should be waist deep in it by the end of next week.

Take a look into this man, I promise you will not be disappointed. His work is outstanding and inspirational. Let me know what you think of this man. As always I would love to hear from everyone out there. If you have any suggestions for next weeks Who Are We post let me know. I will look into them and you could see them up here sometime soon.

Who Are We (Part:15)...

I know I missed my usual deadline for my weekly post Who Are We and again I'm sorry (I don't mean for this to be a reoccurring theme!). This time however I had a reason for not posting on Monday. I wanted to start April off with a great addition to my blog. I wanted to add something different and take my blog someplace it had never been. I've explored the western European states, ventured into Russia, and of course, tackled the United States. It seems odd that I have yet to find someone from my neighbor to the north. But no longer because this week I am taking you to the great country of Canada to highlight a designer who is more than deserving of a place in my Who Are We posts.

This remarkable woman's name is Carole Guevin and she currently resides in Montreal, Quebec. Her job title is listed as Chief Imagineer at PixelTable. I'm assuming that this is along the lines of CEO or Lead Art Director because of her success story that I read while researching her. She is taking a company that had been purchased from a conglomerate and reworking it, head to toe, while still remaining connected with the existing clients. She understands that a smooth transition is the key to achieving this daunting task.

But how does all this tie into the graphic design community? Well, besides the fact that she is indeed an excellent designer (which you can see for yourself at her companies website: PixelTable), she is also into blogging. Yes, you're right, last week I also mentioned designer who is a "blogger". Just like Debbie Millman, Carole Guevin is known for both her graphic design accomplishments and her creative blog. Her blog, NetDiver, has been named by leading leading professionals as one of the 42 Design/Tech Magazines To Read and was part of the 100 Websites You Should Know and Use lecture given by Julius Wiedemann. NetDiver offers interesting reads, current design community news, and great designs in general. It's a great place to go when you are in need of some inspiration or you just have a few minutes to spare in-between projects. Check it out when you have some spare time, I promise you won't be disappointed.

Let me know what you think of this weeks addition to my weekly Who Are We posts. As always, I am constantly in search of great designers to research and add to my blog. If you have someone in mind, send me an email or just simply comment. I will look into them and who knows, you could see them up here some time soon.

The Swiss Army Knife Approach...

I've started to notice a trend that is rising up within the graphic design community. No longer is it enough to be just a designer. You have to have something else going for you as well. I'm not sure if it is because the pay isn't there (I don't think that's the case... we get paid pretty good for just drawing) but more and more I am noticing designers entering the field with multiple disciplines. Sometimes the fields or interests compliment each other and sometimes they are completely opposite. Personally, I'm of the mindset that the more you know the better off you are. So who's to say you can't have a biology degree and still be a designer; Margo Chase (Who Are We - Part: 2) did it and she is one of the most respected designers in America today. Other designers like Randy J Hunt (Who Are We - Part: 10) are pushing the envelope by being a business man, designer, and basically a social worker (I'm not sure how to categorize his efforts in helping the less fortunate) . People like this are perfect examples of why you should not just take a 9-5 and be happy doing just that. Stretch yourself.

We are designers. We live in a world that revolves around marketing, advertising, and sales. We understand the angles and know what the consumer is thinking. So lets apply what we know to ourselves. Ask yourself, would you want to buy a pocketknife with only one blade or ten? I know, it depends on what you're using this knife for but work with me here. Most people would see the ten bladed pocketknife, snatch it up, and probably pay more for it. Same applies for designers or any professional for that matter. If you are able to accomplish what three people can, you're an extremely marketable individual and pretty valuable as well.

So when it comes to competing in today’s emerging design community, you cannot be caught sitting on the sidelines. There are too many people out there wanting to know more and do more. You cannot afford to be left behind. As young designers, this is a golden opportunity. We are not stuck in a rut, having mastered only one aspect of an expanding field. Branching out is not a goal we must set for ourselves to stay current. We are already there. We are free to experience every option, learning as we go, and applying those experiences to better our career and ourselves. Dare to push yourself and expand you capabilities. Ultimately, you will be the one who benefits from it.

Who Are We (Part:14)...

It's that time of the week again. I've had a little time this weekend to look around for great designers and I think I've stumbled upon an amazing woman who has contributed a great deal to our profession. Debbie Millman is that woman and this week's addition to my weekly post Who Are We. She is a Managing Partner and President of the Design Division at Sterling Brands, one of the leading brand identity firms in the country. This probably means that she is no longer getting her hands dirty in Illustrator or Photoshop like so many of us designer pawns but she has put in the time and her involvement in the graphic design community speaks for it's self.

She has invested over 25 years in the design community and now heads up a brand identity firm with clients like AOL, Burger King, Citigroup, Miller, NBA, Sony, and Valvoline. This is all very impressive but I think the reason why I'm glad to be highlighting Debbie Millman is because of her blog. Yes Debbie blogs just like yours truly. To be honest with you, Debbie's blog is much better than mine. She is so well respected by designers around the globe that she is fortunate enough to be able to sit down with other designers and conduct an actual interview. These sessions are called Design Matters and she does this live every Friday from 3-4 pm (eastern). She has interviewed nearly everyone that I have highlighted. I only offer an overview of who these people are, and then you have to go out and research more yourself. Debbie gives you the opportunity to hear what these designer greats are thinking. She can ask the questions that everyone wants to know, dig deeper and further into the graphic design elite, and expose some of their tricks and secrets.

Some of her comments out side of the interviews are a great read as well. They are reflections on the design/marketing/advertising world and everything else. I haven't had a lot of time to really dive deep into her blog but from what I have seen, I'm extremely interested and impressed. Let me know what you think. I'm always looking for feedback on my choices for Who Are We. If you have any suggestions on who I should highlight next, I'd love to hear them. You never know, you could see them up here sometime soon.

Spotlight Search: Design Inspiration...

Wouldn't it be great if when you hit that inevitable mind block during a project you could hit a couple keys and search for inspiration. Most designers after being in the real world for a while build up a bunch of prior concepts that they can return to for help in tearing down the walls of a mind block. Maybe those more experienced know of places on the web that can either offer advice or inspire you so that you can beat that lingering brain fart. One thing your not really taught in school, that you most likely pick up on the job, is where to look for new and fresh ideas. So I thought I would share a few sites that might help when your feeling creatively challenged (these are most likely familiar to a lot of you out there but maybe not).

1. HOW Magazine - A design/Creative/Business magazine/website with a lot of great articles online to help offer ways of breaking through some of the most common design barriers. It also has great information on the global design community. Most of the articles are pretty interesting and worth checking out.

2. DeviantART - It's kinda like a social network for amateur and professional artist alike. It's a great way to see what some of the young undiscovered talent is doing out there. It can help when trying to get a read on what the younger generation is into and doing.

3. DesignFLOOD - More for the web designers among us but who says print designers can't take inspiration from websites. It's a site that has multiple pages of links to some of the most creative websites I've seen. You can vote on which ones you like and don't like. It's another great way to keep your finger on the pulse of design.

4. CMYK Mag - Another heavy weight in the design magazine/website arena. Basically HOW Mag and CMYK Mag are along the same lines although they may not appreciate me saying this. They have different writers and therefore different articles but both appeal to the same demographic.

5. Best Brand of the World - This site isn't really about inspiration but it can be a big help when doing logo designs or using corporate logos in a project. If you ever need a logo (ex: VW, Smirnoff,etc...) look here. It's my bet that they have it along with all the restrictions that go along with how you can use the logo. Best part is that they tend to be in vector format so they can be resized easily.

There are countless others out there that are great for inspiration and help it's just a matter of finding or hearing about them. If you have any sites that you think have been invaluable to your creativity or design and you want to share them, post them in the comments or shoot me an email and i'll include them in a later post. I'll keep looking and my ears open for any more sites and when I find them, I'll post them.

Without Email...

I'd like to propose a question to everyone. What would you do if you didn't have email for a day? Would your business grind to a near halt? Could you function as a designer or entrepreneur? Think about how much of your daily life revolves around the internet and email. If your like me, maybe you receive thirty to fourty emails a day and spend five to six hours on the internet. Or maybe that doesn't compare. Still, very little of my communication happens through "snail mail" or even the telephone any more. It seems like we take for granted the luxury of having email. So how would you cope without this modern form of communication?

The generation before mine may find themselves saying, back in the day we didn't have the internet, there was no email. We still got things done and we had to walk up hill in both directions in the snow to do it. But I say, do you think you could do that again and still maintain the same level of efficiency. I'm not sure you could. The immediacy of email and the internet compliment this fast paced world in a way that has allowed businesses to accomplish tasks that would normally take a couple weeks in only a couple days. I don't think we could digress back without some painful sacrifices and a whole lot of complaining.

The crazy thing about this is that the internet is only getting faster and more reliable (kinda). Back when email first came about, you had to wait a couple hours to receive it and you were never really sure if it got there. Most found themselves calling the recipient to make sure that they received the email. Talk about a pointless waste of time. Not any more. Email has become so ingrained in our daily lives it's hard to imagine what it would be like without it ... until you don't have it any more. Still some of you might remember when there was no web, no email, no PDA's with email and web access but for the emerging generation of working professionals it has always been there. We rely on this relatively new technology for everything we do. We are almost helpless without it.

I am in the midst of experiencing this crisis and I will tell you that I can not imagine what it must have been like. For now though, I am relying on my personal email (which is about as fast as a comatose sloth), my cell phone (texting), and someone two floors down who still has their corporate email for all my communications. It has been a pain but I think I can weather the storm till we get our system back online and I can keep up with the world once more.

Who Are We (Part:13)...

The past few weeks I have been talking about designers from either the distant past or my relative geographical proximity so this week I feel as though I should expand on my boundaries a little. In order to do this I am heading across the pond to a island called the United Kingdom, more specifically London. A friend introduced me to this designer over the weekend (we were at a bar enjoying a cocktail at an Irish bar ... Happy St. Patty's day) and so I checked him out and decided I would like to feature him this week. So without further ado, this weeks designer for my weekly Who Are We posts is a man by the name of Kam Tang.

Tang is not unlike most designers out there that like to think of themselves and a combination of artist and designer. A student of both the old and new ways of creating graphic images, Tang is able to appreciate the intricacies of well thought out simple graphic or a elaborate flowing image. With educational training in Illustration from the Royal College of Art, his understanding of design is nothing to be overlooked. His client list is impressive enough to make some large design agencies blush and yet this man is doing it all as a free-lance artist. Just to give you a feel for who Tang has done work for, here is a list of some of his clients. I think you might have heard of a couple: The Guardian, Wired, Arena, Wallpaper, Adidas, Nike, Sony, Gnarles Barkley and the Royal Mail. Not so bad in my book. If your interested in who this designer is you can check out his Wikipedia site. His website is worth checking out but unfortunately there is only a limited amount of art (google images has much more of his work).

Let me know what you think of this weeks addition to the Who Are We family. As always, if you have a designer in mind that you think I should look into, leave a message and I'll check them out. You could see them up here sometime soon.

What Makes Your Cube Creative...

In a working world surrounded by four free-standing walls, it is hard to find great inspiration from your surroundings. That doesn't mean that it isn't there, just that you need to look harder. Some people take their work space and turn it into some sort of theme park, others litter the walls with notes and other assortments, but what ever you do, it must speak to you.

I'm interested to hear what other designers and creative individuals out there do to make their work space more conducive to the nature of their profession. You can post a picture, describe it in word if you'd like, you can even make a crayon drawing and submit it. I'm just very curious to see the lengths some people will go to make their environment creative.

I'll start things off...

My "cube" is four walls covered with notes, color palettes, thumb-tacks, and posters. My shelves are littered with books that focus on design and help stir my creativity. Out the door is a window that looks over downtown Denver. It helps me feel like I'm not trapped in a cell. Computers and monitors consume most of the space on my desk but their is still room for a notepad when I need to sketch up an idea. It's not the most creative environment but I'm still in the process of making it my own.

-Chris Nuernberger-

Who Are We (Part:12)...

I'm a few days late with my Who Are We post and I'm terribly sorry about being tardy. It's been a busy week with very little time to sit down and find a graphic designer that I think you should know about. You need not worry though because I have stumbled upon a designer during my reading that I think not too many people have heard of. Maybe you have heard of him but you don't think of him as a designer. This designer is different from the rest in a unique way. He was born in 1860, back before computers were even a distant thought. He is proof that our profession has been around for a while.

Alphonse Mucha was an artist in the purest sense. Lived the stereotypical life of an artist. He was drawing before he could walk. Born in the Czech Republic in a time where artist were creating masterpieces. This influx of art from the masters into mainstream society gave Mucha only one choice, he must move to Paris. He moved there in 1887 and from there his career took off (in a very loose sense). He had moments of success followed by periods of little work. During this time Mucha was called upon to create a poster for Sarah Bernhardt's play, Gismonda. His design was something completely new and sparked a little movement called "ART NOUVEAU." I'm sure you've heard of the movement but most people don't associate Mucha with graphic design but more with painting. Back then they were more one in the same rather than being separate. From here his fame spread and Mucha had finally made it. He paired up with a man by the name of Champenois and started doing postcards and other things.

He is a very good artist and designer. I'm not sure I can say that he started the graphic design profession but being able to say that you helped start a movement isn't a bad thing to have on your resume. If your looking for a designs to give you a traditional feel then I would have to recommend Alphonse Mucha.

A thing to keep in mind as your looking for inspiration among the design community. You can never know where you are going if you don't know where you've been. I hope you like my selection for this week's Who Are We post. Let me know your thoughts and if you have anyone I should look into, please don't hesitate to send me an email. I promise I'll look into them and you might see them up here on my blog.

Careful, Confidential...

Working in the business world, sometimes you are told things that probably shouldn't be repeated outside of your office. Other times you know more about something than the rest of the public but you are still asked to keep things confidential. I was going to make a post last week about certain information that has been floating around my office. It is nothing scandalous or really that secret but I was reminded by a fellow colleague that even though I may not view this as a confidential piece of information, others (more importantly, those who have the power to fire me) might think differently.

So I'd like to take this time to offer a piece of advice to those out there that are just entering the working world and may not have a complete understanding of what confidential means. It means, anything you hear, read, write, or look at cannot leave your work with out expressed approval. If you're going to take it and place it on a blog (like I was about to) you have to go through your PR department, your SVP of marketing and get written consent to publish anything having to do with you place of employment. If you ever have even the slightest concern about whether or not you should talk about this, just ask someone and I'm sure they will be able to guide you and possibly save you from a lot of trouble.

So whether you're blogging or just chatting with some friends at a bar, remember your job hinges on what you say and to whom. Better to learn your lesson through reading about it than experiencing it through your own mistakes.

Who Are We (Part:11)...

So last week I brought you a young man who is doing amazing work with helping mankind in mind. The week before I spoke about David Carson. He could possibly be the most well known graphic designer in the world. He lives in London. For this week however I would like to highlight America's take on designer royalty. This designer comes from, where else, New York city. Actually he was born in Pennsylvania but has since moved east to the big apple. Who is this man who USA Today calls the "closest thing to a graphic design rock-star?"

His name is Chip Kidd.

He is mostly known for his unique approach to book covers and his ridiculous pace at which he cranks them out. He is so good at what he does that some authors, like Oliver Sacks, require their contracts have clauses in them stating that Chip Kidd must design their book cover. A following like that doesn't come easy. Besides having the lure to attract such a loyal following, his list of authors is just as impressive.

There are a couple of websites that you should check out if your interested in Chip Kidd. First is his website. It has a blog that has some interesting quotes and links to some of his other pages and projects. The other site I will be posting on later in more depth later but you should check it out now. It's called ilovedesign.com and it's from Quark. They're starting to change things up a little bit and I think this site offers a unique mingling of the design community and a social networking concept. There are interview clips with Chip Kidd and a couple other great designers. It is defiantly worth the time to check it out and see what they have to say.

As always, I am interested in what you think about this weeks addition to Who Are We? If you have any suggestions for me, please don't hesitate to let me know. I will look into them and you might see them up here in the future.

A Golf kART and the Open Road...

Every once and a while there are those people who make an impact on the world we know through extraordinary efforts and vision. They pursue a dream in which they hope to capture a moment in life and immortalize it through some means of art, diction, or word. Their hopes vary in detail and medium but their overall goal is one in the same: to bring people together through exposure of a common interests.

You might be asking yourself what does all this have to do with a golf kART and an open road. Well, before a couple months ago I would have said nothing. In most cases a golf kART and art are found on completely opposite sides of the spectrum. From today on they will find themselves mingling for the first time and in time, they may become synonymous with each other (its a stretch but it could happen). This fusion of art and kART is possible through the vision of Jeremy Make and Andy Raney and an amazing trek across america.

On April 19, 2008, kART Across America will embark on a 12,000-mile, 130-day, 48-state journey on a golf kart to discover the art of America. While on this art-seeking endeavor Jeremy and Andy will be interviewing, documenting, participating, discovering, and observing all forms of art in hopes of sharing it with the world. At the end of this some-what odd yet still entirely inspiring expedition they will be turning what they have learned, filmed, and experience into a documentary film, a book, and a sue-do MySpace web site where you can post your own art and share your opinions. It will be interesting to watch as people all over the United States share their art forms with these two. Keep an eye out for them as you are driving around where ever you are. Even if you are not lucky enough to run into them be sure to ask yourself, what is your art? You might be surprised by what your response is.

An Ever Shrinking World...

This may not surprise many of you but the world is shrinking. Obviously I don't mean that the world is physically shrinking but that it is becoming increasingly easier to communicate, travel, and do business with all corners of the globe. This notion of a shrinking world has hit me a couple times in the past week or two and I thought it important to mention.

Some of you, my readers, may not be aware of this but this blog in its self is an international tool of communication. I don't simply write for my fellow countrymen but for an international audience. This blog has readers from 26 different countries and of those, Spain and the United Kingdom are at the top of my hits lists. So I'd like to take this opportunity to say hello to the international audience that this blog receives. Welcome, Hola, Bienvenue, Willkommen.

Another eye opening experience to fact that this world is in a constant state of shrinking is that the company that I work for just had it's yearly corporate meeting. It lasted a week and we had people flown in from over fifteen different countries. There was so much culture and difference present. Yet we were all here for the same reason speaking the same language with relative ease. Also with this company, every time we take a design to press it has to go through translation; getting translated into the basic five international languages: French, Spanish, Italian, German, and Chinese. It is an interesting feeling to know that your designs are being seen all over the world. I don't think that this feeling is as rare as it may have been twenty years ago which is even more evidence that this world is getting smaller and smaller.

I'd like to throw a piece of advice at you and you can take it with a grain of salt but here it goes. Realize that your culture is not the only one on this planet. Everyone has their own beliefs, practices, traditions, and ways of life and to be intolerant is career suicide. In this fast paced world, being a mono-lingual individual places a glass ceiling over your head in the professional world but having the ability to communicate on an international level opens countless doors and opportunities. Personally I have taken five years of French and can only ask your name and sing the national anthem, I know enough german to ask where the bathroom is, and I think I can order a drink in spanish (an obvious necessity while in Spain). Needless to say that I am not the international person that I should be although I plan to remedy that soon enough. I think that we need to start to realize that the vast distance that our grandparents understood as a reason for remaining mono-lingual is vanishing if it has not already disappeared. Soon the only way to survive will be to communicate effortlessly in multiple languages. It would be smart to anticipate this change and prepare yourself for the inevitable.

So with that I leave you. Au revoir, Auf Wiedersehen, Arrivederci, Adiós, and Goodbye. (Thanks to Babel fish for the translations!)

Who Are We (Part:10)...

This week I would like to do something just a little different for my weekly post of Who Are We. Instead of focusing on a designer that has already made it and has accomplished the unimaginable. I would like to bring to the forefront an up-and-coming designer (according to STEP Magazine) who has the potential to shock and awe us with his future.

His name is Randy J. Hunt and he is changing the shape of our profession. No longer is it just OK to be a good designer. Now it takes a thirst to be so much more, to do things not only better but different and with on a bigger scale. Randy has done just that. He has started CitizenScholar, SuperCorp, The Amazing Project and many other things. Not to bad for a man young enough to be the son of most of the people I have mentioned in my weekly posts.

You should check out Randy J. Hunt's website and look at what he is doing and what he has started. Many of his works and projects are geared towards helping those that are less fortunate. A worthy cause in my book. Let me know what you think of this designer entrepreneur. As Always, if you have any suggestions for next week or any week for that matter, don't hesitate to comment or send me your thoughts. I'll check them out and you might see them up here on my blog.

Who Are We (Part:9)...

Every week I try to spotlight a designer I think you should know about. It has always helped me with my designs to see what others are doing and to try to understand the design community. Knowing where we are heading is the best way to stay fresh in the market. So it surprised me this week when I was introduced (figuratively) to man who is deemed "the most famous graphic designer on the planet" - Creative Review Mag. I feel ashamed that I have gone this long and not mentioned David Carson as a designer that you must know.

Why can people honestly say that this man has revolutionized the design community and is most likely the biggest player in our field. He has more honors than I could even start to mention, clients that every designer drools over, and his designs are truly innovative. He even has a Wikipedia page (you know you've made it when you have your own Wikipedia page with more than just a little blurb). Traveling to speak to thousands of students and fellow designers is just another aspect to this great designer. There is so much to say about David Carson that I'm going to refer you to just one of the many websites that highlight this man's amazing career. Also keep an eye out, soon I'll link you to an interview with David Carson that I think you will find interesting and helpful.

As always, I am open for suggestion. Let me know what you think of this weeks candidate and if you have anyone you think belongs amongst the greats.

Play Hard, Work Even Harder...

As a young person who has just walked into the business world, I am quickly learning the unspoken rules that are associated with youth and inexperience. What has become even more clear is that this is going to be the most difficult part of my life. Trying to make it in a field that is super saturated with talented and driven individuals. I think that it is very important that as a young person we work hard, make some sacrifices, and never give up. You might be wondering what I mean by sacrifices. Those late nights in the middle of the week that leave you hurting the following morning are going to have to be far and few between. The days of only working to get by are no longer an option. It is no longer all fun and games, this is the real world.

Even though I may sound like I am trying to suck all the fun out of being a young person with a career ahead of him, I am not. I am merely reordering the old adage of "Work Hard, Play Even Harder" to "Play Hard, Work Even Harder." A young person has a lot to prove, especially when they are first starting out and if he or she lets to much fun get in the way, it could cost them severely. Use your best judgement when your ordering your Jack and Cokes at the bar on Wednesday. Party hard on the weekend but during the week, keep your nose to the grind stone and I promise it will pay off in the end.

Who Are We? (part:8) ...

This weeks subject for my weekly posts "Who Are We?" comes as a suggestion from a fellow designer that I have had the luck of knowing. We were sitting down over a couple drinks and I had mentioned my weekly posts and asked if maybe he had anyone he would recommend to me. He told me that his favorite designer is a man by the name of Charles Spencer Anderson.

I had never really heard of this designer before my friend had suggested him but I went exploring and to my surprise he is somewhat of a giant flying below the radar of a lot of people. He doesn't have his own Wikipedia page describing in detail his life and his accomplishments like some of the other designers I have mentioned in the past but his list of clients is enough to make your jaw drop. That list looks a little like this: French Paper, Nike, Target, Pottery Barn, Williams-Sonoma, Coca-Cola, Levi's, Sony, Nissan, Paramount Picture, New York Times, Japanese Monster, Turner Classic Movies. These are only a few of the many that this amazing clients this designer has had the opportunity to work with.

You need to check out Charles Spencer Anderson and all the incredible work that this man has produced. I will promise you that you will not leave disappointed. Thank you to my designer friend who suggested Charles Spencer Anderson to me and as always, I am open to suggestions from you, my readers. Let me know your comments, suggestions, and designers you think belong among the ranks of those that have made it into my weekly posts of "Who Are We?"

B.E. Agressive

Recently, I have been put into a position where I was unsure if I would remain employed with my current company. No I didn't lose the company millions of dollars or for that matter do anything wrong. Simply my contract with them was coming to an end and I hadn't heard from them yet if it was going to be extended or not. It happens to a lot of people, especially those that are "self-employed" but I still faced the problem of an uncertain future.

I was unsure how to approach this problem so I called some of my older family members, a couple friends who have been in the business world for a while, and I talked with some co-workers who I think have my back. The reoccurring theme that I kept hearing from them was that I needed to be aggressive. I need to march in there and confront my boss. I took all their advice with a grain of salt. I think that after working at a place for a while, you pick up on how to approach your higher-ups. So use a little common sense when gearing up to having a sit down with your boss.

What I did was asked to speak with her for a minute. Told her that I really enjoyed working here and tried to focus on all the positives that I have been able to contribute to the company. Then I simply asked her if she could keep me up to date on the status of my contract. It was a simple request and one that I thought I deserved. She said that that would not be a problem.

I think what all my friends were getting at when they told me to be aggressive was that I should just be direct. People respond when you are upfront with them. Remember to be polite but there is nothing wrong with wanting to be informed.

Who Are We (Part:7)...

This week's post has come a little late and as I mentioned in the post proceeding this one. I am truly sorry. As mentioned, this weeks post would be worth the wait for I am not bringing you someone from out of the unknown but rather a "Designer" who is possibly the most famous of all. Most in the artistic community would consider never looking at one of his pieces a sin. Who, you might ask, is the designer I have chosen to spotlight for my weekly Who Are We posts? None other than Andrew Warhol.

What can I say about Andy Worhal that you don't know already. His career began in the fifties when he moved to New York. "Whimsical" drawings of shoes are what got him noticed and eventually led him to the doorsteps of RCA Records. There he was hired as a free-lance artist to produce the record covers for the artist on the label. He might have been an excellent designer but his art is what put him down in the history books.

Not many people can put on their resume that they helped start an artistic movement. I would have to think that something like that would be a golden ticket for a job any where. You don't just start a movement if you're mediocre, you have to be good. Really good. Andy Warhol was an innovator that designers and artists alike still mimic his approach to design and art. From cans of tomato soup and shoes to iconic figures like Marylyn Monroe, this designer could do it all.

I think that it is appropriate to include Andy Warhol as a member of the design community for a few reasons. First, he started his career in graphic design/communication arts and then transformed into a pure fine artist. Secondly, I think that any designer is an artist. You do not have to use traditional mediums to be consider a "true" artist. Finally, Andy Warhol has done more for the design/marketing/advertising community than anyone else I can think of. If you can think of someone who tops Andy Warhol or someone you think I should highlight, just leave me a comment and I'll check them out.

Busy, Busy, Busy...

I know that today was Monday and normally on Monday I post on Who Are We. Every Monday morning when I walk into work, I normally have a few minutes to get settled and ready for the week ahead. This is usually when I usually put the finishing touches on my posts. This Monday however, I walked in with not just a couple things to get finished but literally five different projects to get out by 9:30 a.m. (I start work at 9!). I was a little busy to say the least.

I guess what I am trying to tell you, my loyal readers, is that I Am Sorry. I didn't have the time today to sit down and really put the time into crafting another wonderful post on Who Are We. You don't have to worry. I will be making that post some time this week but you're going to have to check back often to see when I can finally pry myself away from the busy schedule that is my life to write. I promise the wait will be worth it!

The Difficulties of Being Young...

There is a catch twenty two in the business world. This exists even more so in the design and marketing field. Most employers want to hire someone that has some reasonable experience behind them but still has fresh ideas and a youthful perspective on the current market. But to get experience you need a job but to get a job you need experience. How then are the recent graduates supposed to walk out of college into the business world and make an impact? Even more importantly land that coveted first job?

Some might say that if you are truly gifted no amount of experience can rival you. I don't think that is the case but that is not to say that being good is a bad thing. It is great if you are naturally gifted with design/marketing. You should feel extremely lucky. Realize that employers don't just hire you based on your experience or your portfolio alone. They look at the whole spectrum of talents and abilities you bring to the table and then make a decision from that. This may sound like a "Duh" statement but when you go in for those interviews, lead with you best foot forward. If you have a great personality, flaunt it. If you art a gifted artist, so them your masterpieces. If you work harder than anyone, make sure they are aware of your dedication. Sometimes these things can be shown in your resume and other times you need to find a different way of doing things. Even the little things matter so be sure to include show them off too.

Graduation came with a feeling of unlimited possibilities and this might be partially true. What I have discovered that though your professors may try to teach you everything they think you need, the reality is that there is so much to learn, they have only skimmed the surface. This is why employers want some experience behind you. The more you are exposed to the real life elements of the business world the more you learn. What could be the most beneficial component to a recent graduate is not necessarily what you know but who you know. It helps to have a friend that is willing to open that door to let you get your first big break. Most of time, people you know have been where you are (trying to land that job) and want to help you in any way they can.

Some post graduates move away. They go in search of the big city life where there is promise of making it big. Realize that you are not the only one with this thought. There are some advantages to moving to the big city though. Obviously there are more opportunities and possibilities but there are more ways to meet people too. Get involved! Meet people and befriend them because you can only look for so many possibilities. But having a few extra eyes keeping a look out for your perfect job can't hurt.

There are a lot of hardships that come with being young and trying to make it in the business world. But when you do finally make it, you have that feeling of accomplishment that makes the struggle worth while. These are undoubtedly one of the hardest moments in your life. Persevere.

Who Are We? (part:6) ...

This weeks designer needs no real introduction. He is by far the biggest name I have chosen to highlight since I began this dive into the graphic design history. I would have to think that at some point in every designers education this man would be brought to the forefront and honored for his contribution to our field.

Alan Fletcher is a graphic design god of his generation. He is from the earlier tradition of graphic design where computers where just a vision of the future and everything was created by hand. Those of us today who are either about to graduate or our careers are just starting to blossom probably have no real understanding for how this approach to design really took place. I am part of that group. From what I understand though, it was not easy and extremely time consuming.

Alan Fletcher's honors and positions are too many to list which should explain why when he died in 2006, The Daily Telegraph described him as "the most highly regarded graphic designer of his generation, and probably one of the most prolific". If you want to see just a few of his great accomplishments, check out his page on Wikipedia. One work of art that I would highly recommend to any graphic designer, or artist for that matter, is the book that he published in 2001 called "The art of looking sideways". It took him 18 years to complete this book and it is obvious that this was his life. There is an interview about the book on YouTube if you want to know more.

I am going to leave you with a quote from his book about design that I have always liked. "Who ever said pleasure wasn't functional?" - Charles Eames

Check back this week. I have some great post coming, I just need to do a little more reflecting on them before I can post them.

Who Are We? (part:5) ...

It is that time of the week again. This is the fifth installment of our weekly dive into the graphic design community. This weeks subject is a pretty big player in the New York scene and it is my guess that if you live within 100 miles of the big apple, you have almost had to have heard of him.

Michael Bierut is a partner of Pentagram, a design firm in New York City. His influence on the design community is obvious through his hundreds of awards and his commitment to leading multiple associations in a direction of betterment. He is a teacher, a writer, a public speaker, but first and foremost a designer. He has held positions as the president of the AIGA chapter in New York and now is president emeritus of AIGA National. He works with the Yale School of Arts as a senior critic in graphic design and has a weekly broadcast on Public Radio International called "Studio 360." All this only begins to brush the surface of what Michael Bierut has done for the Graphic Design community. To learn more about Michael Bierut check out Pentagram. There is a lot of really great work on their site and a great little bio that offers a more in-depth look at who he is.

As always, let me know what you think of this weeks player and if you have any suggestions as to who next weeks spotlight might be. I'm always looking for new people to research and talk about.

Are You Visible?...

One of the hardest parts about starting and maintaining a career in the graphic design field could be keeping yourself a visible player in your community. There is a lot of talent out there and as every semester ends more designers flood the stage with new and intriguing concepts on design. So how do you keep your head above water and allow yourself to be noticed. This is a good question because it pertains to almost everyone that is designing. Whether you are a free-lance designer trying to make it on your own or you are working for some big name design firm, you run the risk of falling out of view to those that matter most to your career.

Sometimes the littlest things like always being on time are what get you noticed and other times you have to push to stand out. One piece of advice that I would like to throw out there to you my readers is to participate. I think you all know this but you can't just sit on the side line and wait for someone to ask you to join the game. You need to be an active member of what is going on around you. This could mean many things. Joining AIGA seems to be a good place to start. This is a great way to keep up to date on what the designers in your area are doing not to mention a great medium to extend your designer network. What happens if you don't have an AIGA chapter in your town? Well, you could call up everyone you know who is a designer in your town and just get together for some drinks and talk about what each other is doing (basically that is what AIGA does but on a much grander scale).

I've said this before and I'll say this again, your network is the most important component to your career (check out my post from 9-19-07: Your Network: The Life Blood of your Career, to see what I mean). Knowing people and keeping up with them is the best way to remain visible. You never know when they might have something for you to do that could get you some attention.

One last idea that might work and that I have done a couple times is simply create a direct mail marketing plan for yourself. It sounds ludicrous but if you think about yourself as a product (when you are trying to find a job ... you basically are) it just makes sense. So make a postcard and mail it out to the design firms and in-house design shops. Even if you don't hear anything back you are still making yourself known. Who knows, they might have an opening that you might be perfect for that they might not have been advertising. I'm not saying it is a sure fire way to get a job but if you go in for an interview down the road and they remember those postcards, it could be that little element that pushes you to the front of all the other applicants.

Just remember that no one will no about you if you remain a spectator. Constantly be asking yourself ... AM I VISIBLE?

Who Are We (Part:4)...

Ok. I know I promised that every Monday I would post about someone in the Graphic Design community that I thought was worth knowing. I APOLOGIZE for faulting on my promise. It has been a difficult week (and it is only Tuesday!) but this week's highlighted designer is worth the wait.

Anyone out there who has had any formal training in graphic design has almost had to have had a little bit of history in the subject. You most likely have heard of Milton Glaser. Now to those of you from the Big Apple. This guy is like a hero. His designs not only re-ignited the worlds affair with New York but his " I 'heart' New York" campaign revitalized New York City, basically bringing it out of the modern dark ages and giving those that lived there a certain sense of self pride. Not many people can say that about their work.

Milton Glaser didn't stop there. He has since gone on to accomplish what most of us in the design community can only dream of. So if you are interested in Milton Glaser, check him out. He is truly an inspiration and a design role model. As always, I would like to hear from you as well. Let me know what you think about Milton Glaser or if you have any other people you would recommend that I check out.

It is a Mac-World...

This past year we have seen Apple Inc. gain fame and fortune through a couple of the new product launches. The iPhone has basically revolutionized the mobile phone industry and the new operating system, Leopard, is relatively new but introduces us to some pretty new concepts on desktop organization and work flow. With the Macworld Conference and Expo coming up next weekend, those of us who drool over the notion that Apple could be announcing new products or upgrades are licking our techie chops.

So what does Macworld have in store for us this year. The big rumor running around is that Apple is going to announce a new notebook line that is ultra-portable. Super thin and extremely light is the idea with a small 13" screen. I'm not sure if I would be interested in buying one, but I can see the demographic that would be and I don't see any other companies chasing after them (not yet any way). There is also mention that there will be demonstrations on new iPhone applications. The new applications are a direct result of iPhone users wanting more from their revolutionary phone. There are bound to be a few surprises but if there weren't no one would really get this excited over a trade show. So keep an ear or an eye out for the unknown this year. We will have to see if this year lives up to the hype that last year's show delivered.