Television Advertising No Longer Black and White ...

I'm seeing a change happening. Maybe it has been in the works for a while and I've just started to notice it but it is sweeping the nation. Television is changing. Why is it changing, what is causing this subtle shift, where are we headed? These are some of the questions I was asking myself as I sat in front of the television one night after a very long day of test taking, designing, and studying.

These questions dawned on me when i realized that there hadn't really been a break for a commercial for a long time. As a matter of fact, there hadn't been one since the movie started. So now my attention is drawn away from the movie (not a big deal, I think I had already seen it and it wasn't that good of a movie anyway) and i begin to wait, wondering when the next ad will show. Then it happened, the ad popped up on the bottom of the screen. It was there for just a little bit and then it disappeared.

I've noticed this happening with soccer games, other big television events, and obviously movies on basic cable. I personally think this might be a form of subtle subliminal advertising. I like it but mainly because my movies and games aren't really interrupted. But I wonder if this form of advertising really works. Could this be the new way of advertising, could the super bowl someday be technically commercial free and have these little bottom screen ads instead. I'm not sure really.

I don't think that this way of advertising works for all products so the remove of traditional commercials seems a little far fetched. Still the shrinking attention span of consumers may make this the ideal way to advertise to the upcoming generations. Now I'm sure that before this happens there will be test conducted and trial shows that open the doors for the rest of the television community. I think this is what makes the advertising and marketing field so interesting. There is always change taking place and uncertainty never really goes away.

White Words, Black Secrets...

Communicating has always been important to human kind. From the very beginning we grunted to express ourselves, later we developed symbols to convey our thoughts over greater distances, recently we have moved back to the oral communication and invented ways to converse at anytime and anywhere on this planet, and now we find ourselves taking an old creation and fusing it with new technology. An new form of communication has risen and with it, even greater possibilities.

As with every invention and assimilation of ideas, there must come a test period where this new idea will be stretched in countless directions to see if whether or not it will work. Sometimes this new idea will break and crumble before us and other times it will work better than it could in our wildest dreams. We are just starting to ascend the Internet mountain. We are learning that there are bumps, holes, crevasses, and impassable points along our journey but with every obstacle we manage to find a route either around it or through it. Privacy is the relatively new obstacle that is holding us back from scaling higher into the potential of the Internet.

I think the privacy issue first surfaced with e-commerce and whether or not your money was safe when purchasing items or doing online banking. I think we have pretty much got a handle on those issues and you don't really hear about people having problems any more. Now we are our own victims. Our own self disclosure is causing us greater head aches than identity theft ever did.

Facebook, Myspace, Blogs, and other programs such as Twitter are our new concern. What we disclose now will be forever held in some obscure archive for our future employers, family members, and generations to come to look up, examine, and scrutinize. Is what we say a reflective aspect of who we are? Are our private actions really that important that all we ever do be posted, labeled, tagged, or searched? We are all slowly becoming voyeurs of private lives. Peeping toms into lives of those we hardly know in hopes to catch a glimpse of the unknown.

Obviously I am being hypocritical with this blog in itself. I am opening a passage to my own personal thoughts that will be cataloged and almost definitely searched. Yet, for some reason I am OK with this. Maybe I feel it is the responsibility of my generation and the generations to come to not only maintain multiple identities (virtual and actual) but to supply a seemingly never ending record of who we are. To update those close to us and far away about our weekly, daily, and hourly habits.

I'm not sure where I find myself on this issue. And as with every issue, there are both positive and negative elements that make the decision even harder. But for now ... my current status is "Chris is finding his way out of the difficult spot between a rock and a hard place..."

The Gray Way of Life ...

Recently, as part of an assignment for advertising class, I was required to test out the program "Second Life." I explored the virtual world trying to get accustomed to living in a digital world. With this program, you can create your character, find a job, build a house, raise a family, and go out and have fun. Basically it is a way to escape you actual life and live a "Second Life."

I got to thinking this could be a great program but it also could become an all-consuming addiction. I could see a problem where people become so intrenched with the virtual life that they start to mix reality with "digi-reality." What happens when the line between the real and the false fades away and what you start to see is your life no longer in black and white but a mix of gray?

I've heard that you can make a serious living working in Second Life. An income to the tune of six figures. Now i'm not entirely sure how you would go about that because I only spent about an hour in my false world but if your willing to invest the time, anything is possible. I can see a real potential for advertising. You have a captive audience that is willing to spend countless hours exploring a world where the restrictions of advertising are limitless. Floating billboards, clothing with ads on them, and anything imaginable.

I guess all I have to say is give it a try yourself. Be careful of the Gray way of life but enjoy the chance to create a Second Life.

Black Doesn't Belong in Paradise...

I was fortunate enough to be able to visit paradise this past week. Well maybe not paradise but pretty close since I was coming from Moorhead, MN. (where there was approximately thirty inches of snow on the ground) and going to Peurta Vallarta, Mexico.

While I was sitting on the beach in a warm bliss, I began to realize that there was something surrounding me. A saturated feeling came over me and my senses opened, letting me become absolutely lost, adrift in an ocean of beauty. What was this surrounding element? Color! Everywhere you looked a new hue of color, an new brilliance of light, a constant rainbow of color illuminating everything in a seemingly perfect way.

As the sun began to set, the colors found their strength and opened the flood gates letting blue, purple, orange, red, yellow and every shade in between out into the vastness of the ocean. Even as the darkness began to swallow the last bit of light, color found other ways to survive. The glow from the orange lamps along the walk way bounced off the perfect blue pool and created a color that can literally only be described as darkened paradise. And then it hit me. Black doesn't belong in paradise. A place where color reinvents itself on a daily basis does not need black to cover up it's beauty.

Next time you are in paradise, look around and try to find a true black that feels at home. My guess is you won't. And then look around and realize that color in paradise has created a palette for this portion of the world that seems limitless. Take time to take in one shade at a time because you never know when you will experience it again.