Friday, November 2, 2007

A World Without Google...


Come with me on a mystical ride to a place where Google doesn't exist. A land where search engines are still spitting out random results, offering only one service, and where online advertising is still in the dark ages. It's almost a scary thought for some. I would have to be included in the many that are frightened by the idea of an Internet age without Google. I use Google for Internet searching, email, RSS service, news, advertising, weather, driving directions, phone numbers, ski reports, and even this very blog. The list doesn't end there either! Many of us don't realize that there are other sites that Google owns or controls that we also use on a daily basis. Example: Okurt (Google's social network platform that is laying low for now). And now Google is going after Myspace!

So what is the next step for Google? I couldn't even venture a guess. They are already venturing away from the Internet in the advertising world. A couple new features in the Google Adwords program are RADIO & PRINT advertising. Yes you can run your radio and newspaper advertisements through your Google Adwords account. The one arena left for them to conquer is television advertising and to be honest with you. I bet they are working hard at getting that one figured out too.

With so much of our daily life revolving around technology, especially the Internet, it is hard to think of a world where Google didn't exist. So join me in this technological age. A proud participant in the positive progress of our information/communication based world.

I for one am proud to say that I am "Googlependant".

No comments: