Who Are We? (part:2) ...

Well it is time for our second installment of Who Are We. Just in case this is your first visit, this is a once a week post about a designer you should know. Last week I blogged about Peter Jaworowski. Probably a lesser-known designer from Warsaw, Poland who has a great eye for design and work that blew me away. If you haven't had the chance to see his work yet, you should really check it out.

This week I want to speak about a better-known designer that comes from the United States. Her name is Margo Chase and she currently works in L.A. She is the founder of the Chase Design Group. Her story is not a typical one that you hear about when you think of graphic designers and actually is a great inspiration to most aspiring designers out there. Her biography is on Wikipedia if you would like to know more and I would highly recommend reading it.

Margo Chase and the design group that she founded have not had huge corporations like Peter but her list of clients still is outstanding. With her location obviously working in her favor, most of the clients stem from the entertainment industry. Clients like Madonna and Cher have had her do identities for them and Networks like USA and the WB have also used her talents in creating memorable logos for the network as a whole or individual show also.

Her design approach as I see it is a simple elegance that is not only impactful but also clean crisp and well thought out. I have been using her work as inspiration from the onset of my own career and I still am deeply impressed with the quality and clarity she displays in all of her work. Not only does she focus on the basic graphical elements in all of her designs but she takes it one step further by reinventing typography to fulfill the overall design needs.

She is truly a worthy role model in the design community and I think she is a great person to highlight in this weeks edition of Who Are We. I would like to know your thoughts and comments so please do write.